Category Archive Digital Marketing

We live in a time when online reviews are powerful and important. Perhaps, you’ve written a review or two yourself. However, if you’re like many business owners, you may be overwhelmed or confused by online reviews. Some businesses prefer to take an uneducated guess at what they should do with their online reviews, while others choose to do nothing at all.

However, there’s a better way. Managing your online reviews doesn’t have to be a stumble in the dark or a guessing game. Many proven processes and strategies can be applied to get the most out of your online reviews.

Successful and smart businesses are already doing this right. They’re maximizing their customer acquisition and web presence via reviews. Need more convincing? Read on!

Online Reviews Can Attract Lots of Customers

Why should businesses learn to love online reviews? Well, for one, they can attract lots of new customers. From senior shoppers to digital natives, consumers are always on the lookout for online reviews to help them with their buying decision.

In fact, about 90% of consumers say that positive reviews influence their buying decisions. People are tapping into the Internet-based word-of-mouth to see what others think of a business before they make a purchase themselves.

They’re more likely to turn to popular review sites like Yelp, Google, and TripAdvisor, but they’ll also read reviews on a company’s Facebook page and even Twitter.

And since online reviews are the best source of social proof, they have a clear impact on a business’s bottom line or sales. Take, for instance, the Socks company called Seriously Silly Socks.

The company has been able to drive at least 60% order value on their website compared to other sales channels. And it’s most probably because of the 3000+ five-star reviews that they have on their website for different product pages.

As you can see, online reviews can have a significant impact on attracting new customers and driving sales for businesses. So if you’re not actively collecting them, now’s the time to start.

Online Reviews Make You More Visible

In today’s competitive market, getting maximum visibility online is crucial for businesses. There are many reasons why online visibility is important for businesses. But, perhaps the most obvious reason is that it allows businesses to reach a larger audience.

By having a strong online presence, businesses can connect with more consumers and potential customers. Additionally, online reviews can help businesses create a better reputation. Overall, it is clear that having a strong, positive online presence is essential for businesses today.

And one of the best ways to do that is by getting positive online reviews. When you get more reviews from your customers, it means that you’re a successful brand, which automatically means you’re a visible one.

Online shoppers look on Google or Facebook for product recommendations before they buy, so it’s essential that your business is visible on these platforms. These channels have their unique ways of surfacing and indexing content, but they all value online reviews as a key source of information about your business.

And this is especially true for small businesses. When you don’t have the marketing budget of a large corporation, online reviews can be a game-changer in helping you get more visibility and reach potential customers. If you are looking for a way to get more reviews. Checkout the ultimate guide to viral reviews.

Online Reviews Contribute to Your Search Engine Optimization (SEO) Efforts

Ranking high in the search engine results pages (SERPs) is a top priority for small businesses. After all, appearing on the first page gives you a better chance of being seen by potential customers.

However, building a comprehensive SEO strategy can be daunting and time-consuming – especially for businesses with limited resources. It can take a lot of energy and time to create high-quality content, optimize your website for certain keywords, and track your progress.

But did you know that online reviews can also contribute to your SEO efforts? That’s right – customer feedback can help improve your ranking in the SERPs.

Here’s how it works: When customers highlight positive reviews about your business on popular review sites, those reviews include links back to your website. These links are a signal to Google search engines that your site is relevant and trustworthy, which can boost your search engine rankings as a result.

Customers use keywords and phrases when they write reviews, which can benefit you in two ways:

1. your business is more likely to appear when Internet users search keywords relevant to or related to your store
2. potential customers are more likely to see positive reviews

To take advantage of this SEO opportunity, claim your business profiles on popular review sites like Google My Business and Yelp. Then, actively encourage customers to leave feedback about their experience with your business.

We, an SEO marketing Agency, can help you optimize your Google My Business profile and create an online review generation strategy tailored to your business. Our team can also help you with other SEO services to track your progress and manage your online reputation.

With online reviews being such an important part of SEO, it’s time to start leveraging them to your advantage.

Online Reviews Help to Analyze Your Market

The more you know about your target audience, the easier it becomes to identify potential customers and craft content that resonates. Online reviews are a fantastic way to get to know your market. You can learn what they’re looking for, what their pain points are, and how they feel about your competition.

For example, let’s say you sell jeans. You might search for “jeans” on Amazon and find that the top-rated product has dozens of five-star reviews and a few four-star reviews. The four-star reviews might mention that the product is too expensive, while the five-star reviews might rave about the quality and fit.

This tells you that price is a major concern for potential customers, and that they’re willing to pay more for a product that they feel is worth the investment. It also tells you that your competition might be under-pricing their jeans, which could be an opportunity for you to increase your prices and improve your margins.

Customer feedback is invaluable as you work to improve your offerings and grow your business. This data can help you make informed decisions about your marketing, product development, and pricing strategies.

You may want to check out your competitions’ online reviews as well. It can give you an idea of how your competition is faring and what areas they might be struggling in. For example, if you see that their customers are unhappy with the quality of their products, you might be able to improve upon that and gain market share.

Online Reviews Make You Look Trustworthy

Your reputation is everything when it comes to business. If you don’t have a good reputation, customers will take their business elsewhere. A big part of your reputation is how trustworthy you look to potential customers. If they don’t think you can be trusted, they won’t do business with you.

That’s why online reviews are so critical. They show potential customers that other people have had good experiences with your business and that you can be trusted.

Encourage your customers to leave reviews by making it easy for them. Add links to your review profiles on your website and social media accounts. Make sure you respond to both positive and negative reviews so that potential customers can see that you care about your reputation. A negative review isn’t the end of the world, but it is an opportunity to show your potential customers how you handle customer service issues.

Conclusion

Online reviews are an important marketing channel that should not be ignored. They can help you understand what your customers like and don’t like about your product and give you insights into how to improve your product or service.

So if you want to harness the power of online reviews for your business, contact us today. We are an SEO company or a search engine optimization company. And we can help you get started by setting up a review campaign that will increase organic traffic to your website and boost sales.

Introduction

We all know how technology has made its way out. As days go by, new and innovative things appear around the corner. This king platform is identified as YouTube.

It is a highly informative arena specially for cryptocurrency and blockchain projects. No matter how many small areas arise, it remains the best. Like Instagram and TikTok, YouTube has brought about a new feature. The feature of creating videos.

You can understand Youtube in better ways; there is a list below. It shows ways by which one could promote their YouTube channel.

1)   The choice of title videos must be good

The title for any video is essential. As a customer, the title is something that attracts me. Every customer watches a video or reads an article according to their needs. A long title is not reasonable.

For the customer to get friendly, keep the title short. Make it read-worthy. It would be best if you also put the proper keywords. 

2)   Metadata

Metadata is essential. The period of the video does not matter. If the video is for two seconds, it could be necessary if the quality matters. The quality of the video pulls in customers. Keeping it natural and organic is very crucial.

3)   Along with content quality, keep up the video quality

The video quality could give the content a greater demand. If the content you produced is good, the video quality is terrible.

Then the customers are going to prefer other sites. We want a 720p or 1080 p video quality when we watch anything. It suits the eye and makes the video worth seeing.

4)   Connection and interaction

When the YouTube channel is created, the content attracts many people. These people are later identified as your followers. They dedicatedly follow everything you do and say. But if you don’t connect with them, they will unfollow you.

To stop this, build connections and interact with the followers. Please give them the importance which you expect them to provide.

5)   Follow the guidelines when you post anything

Posting videos or clips that are not eligible could cause harm. The Society, as well as the hard-earned build platform, could face the consequences. Therefore keep the content clean under the guidelines of YouTube.

6)   Videos could also be made keeping in mind the special occasions. 

You can promote on special occasions like-  Christmas or new year. These occasions are prioritized to decorate the house. Make videos that could be related.

This way, automatically, customers come to your site. This way, your crypto channel gets views.

7)   3D videos are a fun experience

Everyone from a teen to an adult likes dimensional videos. These virtual reality videos bring about a lot of viewers. 

This content gives them an authentic experience. For which they come ahead to enjoy the fun.

8)   High demand content

Making content that brings about a high demand will surely boost SEO. Some videos are preferred for 365 days.

These videos include some hacks, tips, and fixing of metallic tools. Every individual refers to them. Creating such content could keep the customers linked to your blockchain Youtube channel.

9)   The channel has to be promoted, not just the videos

Promote the medium in various ways. Encourage your followers to get to you on every possible platform. It will increase the followers and help accelerate its throwers.

10) Live chats are inspiring

Go ahead and make live chats. These inspire people to come forward to your ICO Youtube channel. These live videos or chats are primarily real. Therefore people like connecting to the real stuff. Go live and attain more people.

11) Make a list of series

Series or adjoining videos are an addiction. Many people like watching a continuous series.

It grabs the attention of the customers. Name the series in the best way possible, for customers to get with it once they see the title.

12) Hyperactive behavior

Keep an engaging and active behavior. The customers must get at least one video a day or week. 

This keeps their attention constant. It will never let them forget your presence.

13) Try some FAQ

On YouTube, these questions play a much more critical role. They make the followers feel at ease with this FAQ on live chats connected with good content.

14) Provide a good profile. 

The profile contains information about the one handling the channel. Create a profile that contains many details. The details must contain contact numbers, a description of the videos, and a lot more.

With all this information, don’t forget to be very crisp. Putting in a lot may make it look unwanted.

15) The keywords must be SEO friendly

It helps the customers to connect easily to the content. The keywords are mediums by which google rates. If the words are not friendly, reaching higher targets will be difficult.

This will reduce the leads and rate of optimization.

16) Try promoting cryptocurrency Youtube channel through other ways

Try connecting and promoting your cryptocurrency Youtube channel on social media.

These platforms are easy ways to get customers and references. Use methods like content marketing email marketing to get this done.

Conclusion

These methods are put forward to keep your channel a higher outlook. And the Incrementors new ideas to build YouTube marketing To get in customers increase leads and ranks and ratings.

NFT has been a hot topic recently, people have started recognizing nfts. But they have been in the market for more than a decade, but the question is why are we discussing NFT, how do they benefit the business, in a nutshell how to do SEO of NFT projects. To know all these answers, stay with us. 

What is NFT?

NFT or nonfungible token is a digital asset that is used as proof for the ownership of any physical or virtual assets. They are a kind of digital currency that allows traders to make trades on NFT platforms just like cryptocurrencies. 

The only difference between nft and cryptocurrency is that nft represents a unique cryptographic item that cannot be traded or exchanged.  These assets are maintained in a digital ledger known as blockchains. You refer to Coin Ideology digital team, as they specialize in digital marketing.

An nft is a marketplace where sellers and buyers purchase or sell NFTs, here the buyers rather can purchase NFTs through budding, and the users can enroll in “n” number of NFTs auctions. This simply means you can earn, and create nfts, You are curious how to do that today we will how you can do NFT SEO which will improve your chances of making money.

Social Media

Social media is an absolute necessity for today’s digital marketer. Also, the clarification is very simple, Facebook, Twitter, and Instagram—the three greatest social goliaths—have a customer base of more than three billion clients.

That is almost 50% of the world, a group of people you can use to order consideration for your NFT projects. Twitter is by far the best informal organization for NFT authorities. 

Despite popular thinking, you needn’t bother about an immense crowd to sell your NFT on Twitter. You want an incredible promoting methodology to make your craft assortment turn into a web sensation. Or on the other hand, you can band together with well-known powerhouses to get your art to a greater crowd.

Twitter to the side, Facebook, Instagram, LinkedIn, Telegram, and Snapchat are altogether great advertising stages. You can utilize paid promotion to draw in a huge crowd rapidly. However, for best outcomes, join paid promoting with natural advertising. Grow your struggling business with NFT SEO, they help you make a strategy and grow your business.

SEO Marketing

Do you intend to trade NFTs as a business? Do you have a site? Assuming you don’t, you’re making it trying to sell your craft. A site is a superb stage to distribute your portfolio. It additionally places you in a decent spot to draw in web traffic from Google, Yahoo, and Bing!

However, there’s one little issue. You want to rank your site on the main page of Google to gain a great deal of traffic. It requires a long time of distributing the quality substance and improving your NFT site for SEO to rank high.

Search engine optimization is a keep going process, best done by a top-of-the-line organization like MoonRanking. Website streamlining includes various changes—watchword research, upgrading titles and labels, enhancing connections and site pages to further develop speed and the general client experience.

The question arises: Isn’t NFT SEO costly? It depends. Assuming you counsel an unpracticed specialist with expensive plans, you’ll pay a truckload of cash for practically no ROI. In any case, on the off chance that you collaborate with an office known for conveying results, then, at that point, the speculation will be financially savvy and productive.

Work With Influencers

Finding support from established leaders and influencers is vital for showcasing any NFT project. Even though it doesn’t bring moment results, you notice how helpful it is to function with powerhouses to advance your venture.

In a perfect world, a crowd of people ought to find out about you elsewhere before they can turn out to be essential for your local area.

That implies assuming you as of now have individuals following your undertaking on various stages, bringing a force to be reckoned with to discuss it can make them more sure with regards to your venture. Powerhouse showcasing can likewise welcome another crowd ready and assist your local area with developing.

Harness The Power Of Email Marketing

Email promoting is quite possibly the best way to contact possibilities. Assuming you want to disclose to your local area what the most recent in your NFT commercial center is, email advertising can assist you with accomplishing that rapidly.

You can begin by sending off an immediate email advertising effort. Contact each prospect that joins your local area. Make a custom email for each client and send it at the perfect opportunity.

Remember data about your next project for the messages. Append instructive recordings on the email to draw in with the clients, and remember to inform them about the recent fads in the business.

Conclusion

These days, advertising is one of the significant elements for making any business fruitful. Showcasing is a significant advance where the organizations can allow individuals to address their new item or administration. In the field of blockchain and digital currency, promoting plays a more extensive part to play. It does not just give exposure to the venture at the underlying stage yet it additionally keeps clients and financial backers drawn in through the excursion.

So, NFT marketing isn’t quite so natural as it sounds. It required center examination understanding, just as financial investigation of the market. Furthermore, it will take a great deal of time, so the method for promoting your item is to get the organization focusing on NFT advertising.

Suppose you have an important meeting and you are late for the office !!

What now? You can’t miss the meeting nor want to reschedule. What will you do? Right! You are going to book a cab or taxi. And when you have an Taxi Booking App

 to book just by a few clicks is like a wonder for you at that moment.

The above situation is a classic example of how you can integrate the marketing services that connect you with  customers.

Taxi booking apps are considered as more convenient and reliable method to travel. Marketing plays an important role in building such perceptions , and here we are reviewing the Marketing strategies for your taxi app before launching.

Step 1 : Understand the Marketplace

Foremost step is to find “who”.  “ Who” are you and “ Who “ are the people you are going to serve.

Before hopping to “ HOW “, first discover :

Who are you going to serve? Who are they?

 How do they live?

What are the pain points?

 Learn everything about the audience

Proper Market research  can elevate the brand image 10 x times

Suppose, in the case of a Taxi Booking App, who is going to your customer? The ones who don’t have a car or any kind of  vehicle, Right? Middle-class population. Now , the one thing is clear: you have to focus more on discount codes.

Step 2: Plan Customer-Driven Strategy

There are two key objectives of strategy :

 Selecting the right audience to cater

Selecting pillars of marketing strategy

For instance, LIC, what comes first to your mind when you hear this three-letter word. “Zindagi ke Saath bhi Zindagi ke baad bhi “ Right !!

The entire strategy and advertising are based on serving the customer. The brand image of LIC is based on building trust. LIC decided to work with the right audience and with a promise to serve a lifetime. Their strategy pillar was to build a sense of loyalty and dedication towards customers. In Taxi, you choose safety, security, or timesaving, anything which solves the problems of the audience.

Step 3: Making a plan that delivers the solution

After market research, make a plan that focuses on making a firm groin in the audience. While crafting the plan, remember one thing:

The plan should target the audience

The plan must resolve the pain point of the consumer

Include all the marketing and advertising tactics to reach more audiences. Use visual, video, social media print media, and also podcast to reach as many as people you can

Step 4: Execute ,Analyze and Revise 

Now, execute the plan, wait for the result. Result or how you will measure if your strategy is working or not?

Here are some deciding factors to measure the result :

How many new sales did you make?

Which specific deal worked best?

What is attracting customers more? Ann easy transportation or timesaving benefit or any other factor?

Pay attention to what your customers are saying?

Execute, Analyze, and then revise. This formula will keep strategy updated and fresh. To shine in marketing and advertising, you have to find what interests the customers and work on that or else eventually the Taxi Booking App business is going to fall apart.

Now, lets move to Marketing strategies for your taxi app before launching

Social Media Marketing – Social Media fully ingrained in our lives, we start the day with good morning selfies and ends with night snaps. The trends are always in our mind.

In the case of Taxi Booking App, influencers showing taxi apps as a part of their daily routine or tweeting on a trending topic will skyrocket your reach. Social Media is used for entertainment but unintentionally sells you a lot of things. Never miss a social media trend, be active, be responsive and work to connect with your consumer. You will instantly notice an uptick in your genuine customer base.  Don’t miss a silver plate already served to you. 

Advertising and Marketing – You are scrolling Instagram, and suddenly find attractive sandals, what will you do?

You are going to check the other details. This is what marketing makes you do. They first attract, propose and then sell!

Advertising and marketing are two unique huge niches, both involve searching for the right audience and them serving the right dish to them. Before jumping to paid advertising   , be clear about the aim, persona and pain points you are going to resolve. Right strategy can make or break your brand image. Choose wisely!!

Discount And Promotions – Ever wondered why Big billion Day and Black Friday Sale are arranged every year. Understanding the psychology behind Deals and offers isn’t an enigma everyone understands the rationale behind the deals. Still the small profit attracts the customer.

First, give them a safe and secure ride at a cheap price. Users get used to services and the benefits . Another benefit of the discount is that discount with the set time frame. Benefits in limited give a sense of urgency and forces buyers to use the services. The discount brings an influx of sales and the vogue to the taxi app. Try these tactics to shoot up sales. 

Referral Marketing –  Referral Marketing is the premium method to promote your Taxi app. Propose a deal with a code that says “ refer to 10 you will get cashback “. Just like promotion and discount, referral marketing builds a huge user base by word-to-word publicity.

Successful Referral marketing is based on Always Be Thinking of your Customers. If you are still in a dilemma,  let us explain with you an example, GOOGLE the tech giant of the search engine industry, also has its dedicated team for referral promo codes and gift cards. When Google is trying to keep users busy with referrals, then don’t you think referral is the best form of marketing.

Conclusion

Taxi app development is a technical part, but marketing requires connecting with the audience. Research thoroughly, plan strategically,  execute patiently, and re – strategies on the basis of actual facts and data.

Nowadays, the mobile wallet is widely used to make payments. Whether on Android or iOS, it is a top priority to make the payment seamless. Hence, mobile wallets are becoming increasingly popular and aim to provide smart services such as payment solutions and mobile wallet marketing opportunities.

Mobile wallets add a level of convenience for customers to be able to carry their entire world within the confines of a single device. As a result, the mobile device is the ideal solution for optimal customer engagement.

Furthermore, there are more sales opportunities when a company adopts contactless payment solutions. In the times of pandemic, mobile wallet solutions are widely used worldwide. This is a top digital payment trend, especially among youth users.

What is Mobile Wallet Marketing?

Mobile Wallet Marketing involves all the marketing efforts and tools that a mobile wallet solution can gather, maintain and enhance the company’s customer base.  Increasing digital payments offers a new mobile marketing channel for businesses that want to please their loyal customers and connect with new ones.

The Power of Mobile Wallet Marketing

Today, amid economic challenges, the adoption of some mobile money payment solutions may be based on increased customer preference for rebates and special offers. Digital wallets may be an ideal solution for smarter buyers looking for offers and promotions. Walker-Sands research indicates that 63% of consumers say they will change their shopping habits to maximize loyalty benefits.

Furthermore, wallets offer an advantageous channel for financial institutions and their merchant networks to transform wallet holders into loyal clients who constantly come back for transactions through the wallet. Also, loyal customers tend to recommend brands to their friends or colleagues, which contributes to attracting new customers by word of mouth.

Mobile Wallet Marketing Tactics

1. Offer Versatile Delivery

The great thing about this payment option is that it assists the organization in adopting a unique approach to its clients. Businesses have the ability to hand out coupons, rewards, and payment options at the client’s fingertips. This mobile wallet solution may be utilized in various areas and plays an important role in strengthening the marketing, which greatly enhances the customer engagement process.

2. Loyalty Cards

Companies may provide clients with digital loyalty cards as part of their customer’s loyalty program.  69% of clients tend to use a mobile loyalty card if it is on their phone.  Businesses can target their clients with one-time offers, discounts, vouchers, and tickets that are unique to their mobile loyalty program.

Corporate loyalty programs also include tiers – the more points you receive, the more status you have as a loyalty member. As mobile wallets can be updated in real-time, customers will not have to miss out on the latest offers or sales.

These incentives may encourage clients to place greater reliance on the services and products of your business. Companies looking to invest in mobile wallet marketing for their loyalty programs should keep customer awareness in mind to improve customer engagement and customer relationships.

3. Mobile Wallet Notification

The real mechanism of mobile wallet marketing is notifications. Digital wallet operators can use different types of alerts and notifications to inform users of a new offer, drawing consumers to their mobile wallets. Customized notification content may target consumers at an ideal time. Companies can send push notifications to notify users about unused coupons or expiry dates.

4. Cashback

Instantaneous cashback is another incentive for customers to make more transactions with their wallets. Cashback in mobile wallets is easy to redeem, fun to use, and easy to assess. The feature not only saves customers money but also makes it possible to use cashback directly to make purchases with the mobile wallet.

The purpose of cashback is to enable clients to make the most of their money. Thus, it is advised to be offered as a friction-free experience – without difficult buybacks or other difficulties for users.

5. Value-Added Services

Apart from rewards and offers, businesses can attract customers by adding value to their mobile wallet offerings. This can be a good strategy to build client loyalty and increase wallet utilization. For instance, a bank or financial institution might differentiate its portfolio by adding value to its ecosystem – insurance offerings, bill payments, remittances, and even non-financial services such as subscription management.

6. Geofencing

Geofencing is defined as the use of GPS to set up a virtual barrier. This is done by using beacons. Geolocation allows you to target customers near a particular location and send them the appropriate push notifications. Notification may remind them how close they are to your branch.

It also offers a redeemable coupon to a nearby restaurant that is in partnership with your company. This type of commitment is great for building customer loyalty, as it allows customers who would otherwise have ignored your store window to enter and make a purchase.

What’s more, by launching a strategic ping, businesses can easily boost financial inclusion with mobile wallets.

In A Nutshell

Mobile technology is getting better with each passing day and with its regular changes, the mobile payment method has taken on a whole new level. The mobile wallet is a simple but efficient approach to increasing client engagement.

Any organization that follows such a strategy could easily increase sales. In a very competitive marketplace, the mobile wallet could be a great deal.

Mobile money payment solutions boost client engagement across multiple industries. Regardless of the type of service provided by the organization or the size of the company. The mobile wallet is useful for all occupations. Hence, each business owner should adopt this approach.

Evolving the newest effective business strategies is the key component to promote a brand to the next level. The clients are the key factors for the growth of a brand and providing them the best services is the much-needed resolution. So before having ideas about the senior search companies going to how much impactful in the future let’s learn some basic things:

THE EMPLOYER BRAND IN THE FUTURE

The employer brand and value proposition of a client indicate the value that an applicant sees in working for that company. It addresses issues like employee satisfaction, career advancement opportunities, and the impact of employment on a candidate’s overall quality of life and prospects. In a competitive business market, the employer brand and value offer can determine whether or not there is a top prospect. It detects whether the executive recruitment and leadership consultancy is still relevant or not.

MESSAGING

Promoting the employer brand on behalf of the clients is a crucial component the company must do. It means the better the company knows the client, the better it will be able to create brand awareness. The difficulty arises when the client’s brand is unfamiliar. In that case, the company must find out what they can do to assist such brands in gaining traction. The company may sort it by identifying itself with the client’s brand as a quality-driven executive search business.

Retained search and leadership consultants, as brand ambassadors in the talent market, represent their clients through their professionalism and how they present opportunities to candidates. It is possible for a company to portray their client’s position and tale as well as, if not better than, their client. No executive candidate wants to be told about their responsibilities and roles. An executive who receives the outreach wants to know what the situation in the company is, and whether or not that scenario is compelling to him or her.

THE BRAND IS BUILT ON TALENT

Building and developing a client’s leadership team is a natural byproduct of the profession’s influence on the employer brand. What the company has tried to do is focus on delivering data-driven insights around leadership assessment across both our search and consulting businesses. So that the companies’ clients, the CEOs, the boards, the C-suites, the regional managers, can continue to polish their employer brand and be able to attract and retain the best talent.

When you add or replace someone in the C-suite or on the board of directors, you’re changing the system and having an impact on the brand and culture. Even if we’re talking about hiring someone strategic, we’re also talking about hiring someone who will fit in. Culture, on the other hand, eats strategy for breakfast, as the phrase goes. The employer brand and value proposition are closely linked to culture. It’s always been there, it has just acquired its new name, ’employer brand’.

DEDICATED POSITION

Some firms are creating job descriptions that incorporate that specific duty because the issue of employer brand and value proposition is becoming so crucial. Employer brands are being carved out as a job at some companies. Sometimes it happens in marketing, and other times it happens in human resources. The fact that that role is in marketing highlights how critical it is. The number one distinction for a corporation is unquestionably its employees.

ADVANTAGE IN COMPETITION

Talented leaders have a lot of options, and they’re increasingly motivated by factors other than money. Candidates who are truly top executives are highly compensated, strongly educated: they are searching for non-tangible rewards as well as tangible outcomes and potential. Many C-level and other executive-level professionals aspire to become socially influential leaders.

NOT JUST ATTRACTING, BUT KEEPING THEM

On boarding services are growing in popularity, and the effectiveness and longevity of executive placements are important indicators of success. That success is aided by the employer’s brand and value proposition. The instruments that are most effective in retaining customers are changing. While money is still an important tool for retention, the next generation many of the people in their twenties and early thirties today appreciate a variety of other factors in addition to monetary incentives. A diversified work environment, one that values their opinion and participation, one in which employees feel important, empowered, engaged, and rewarded in ways other than money, is often just as vital, if not more important, than a retention incentive.

THE SIDE OF THE FLIP

A strong employer brand can also serve as a wonderful launching platform. Employer brand is a significant influence, and it draws people.

Perversely, one of the other things it does is make it easy for people to depart. An employee’s brand is influenced in one of two ways: positively or adversely. Click here for more info to most executive search companies in India.

Technology can help with everything from resume screening to background research. However, when it comes to assisting the client in selecting the greatest alternative from among those excellent possibilities, technology reaches its limits. Client pressure on costs and timeliness has fueled fears that executive search and leadership company’s services would become commoditized, that technology and transparency will reduce the profession’s offerings from meticulous, data-rich but human-forged insights to little more than an app. The question often arises, is this a genuine existential threat, or merely a closet monster. Click here for more info to most executive search companies in India.

Every day millions of bloggers around The World publish fresh content on Google. Many companies also publish blogs on their websites. We all know that today Google is the most visited website in the world. Billions of users search on the web according to their own needs and choices.

I know you are planning to do blogging as it provides your potential consumers with valuable information. This, in turn, can improve your company’s credibility and thought leadership.

What Is SEO?

 SEO means Search Engine Optimisation. This suggests the procedure of improving your website to increase its visibility when people search for products or services associated with your business in Google and other search engines. Search engines use bots to crawl pages and put them in an index.  Then algorithms analyze those pages in the index and take into consideration hundreds of ranking factors.  This decides the order of pages in the search engine.

What Is User Engagement?

There are thousands of blogs on various niches on search engines.  Users try to find valuable information.  When they visit your website and take action on that platform rather than browsing passively and leaving immediately to find a better source of information, this is called user engagement. Different types of user engagements are:-

• Click-Through Rate(CTR).
• Actions from outside sources.
• Dwell time.

Web users use common keywords while searching for something on search engines and other social media channels. SEO prioritizes all these practices and ensures that your valuable content appears in the right searches. Thus you and your users can get the benefits. Some benefits of SEO rankings are:-

• You can get cost-effective organic traffic.
• Quality user engagement and more leads.
• You can establish your brand identity and authority.
• You can earn trust from your audience and build a strong brand image.

10 SEO Strategies for Growing Blog User Engagement

Now I will discuss 10 simple tips to help you ensure that your posts are SEO friendly. This will guide you to optimize your blogs for SEO.

1. Write For Your Audience:-

Search engines prioritize keywords to determine the relevant content for web users. Web users search in words or series of words and a  search engine shows top sites that match with the words. You can optimize your blog by identifying and using those keywords that are highly relevant to your niche topic.

But remember you are writing for your audience, not for search engines. Apart from using keywords, write for your audience creatively. Provide valuable information in your blog. Make them engaged and they will come back again. This impacts your SEO ranking.

2. Create And Publish Original Content:-

Search engines prefer original content. Just think once we do not like to click on three blogs that offer the same tips.  Write your blogs using headings and headings. This helps Search engines scan and index your post easily. Your customers also can get the relevant information quickly.

Sometimes relationship building is the best form of link building. You can link at list three links to other websites’, social media sites or pages to your blog. This drives additional traffic to your post.

3. Make Your Title Impressive:-

The first impression is always important. Most users click on your website after getting impressed by your title. So don’t try to copy titles. Try to make a unique and compelling title that will attract your potential customers easily. You can incorporate the relevant keyword in the headline to increase its significance.

4. Make Your Article Scannable:-

Articles over 1,000 words get a good rank on search engines. The top-performing blogs are also around 5000 words. But don’t make your blog so large . You can rather illustrate a short preview of your blog and use “read further” for readers to keep reading.  You can use short paragraphs, bullet points, number lists, quotes to help your users pick up the key points.

5. Provide Copyright Free And Relevant Images:-

Users like blog posts with images rather than just texts. Adding images in your posts makes them more visually appealing. Don’t forget to set an alt tag. It allows the search engines to know your content correctly. Add titles and image captions using relevant keywords.

Suppose you are writing for the best hospitality recruitment in Dubai. You can add the images of those agencies so that users get a clear picture after reading your article.

6. Consider Your Meta Description And Tags:-

Add a meta description to your blog. This helps search engines to determine the main topic of your blog. A meta description should accurately summarize the blog and include the keywords. You can add relevant categories and tags to organize your post. But try to keep it natural.

7. Regularly Check The Usability:-

Before posting on search engines check the usability of your blog post. Sometimes images don’t work. There may be broken links and the loading speed of your content may be slow. So don’t overlook the importance of having a site that functions accurately.

8. Be Picky About Your Links:-

Choose links into your blog wisely. Cite the resources so that Google can understand that you have researched the topic. You can make a solid library of content that you can interlink. Interlinks help search engines to better understand your blog.

9. Invest In Seo Tools:-

You can handle Search engine optimization manually, just like social media marketing.You can use SEO tools to optimize your blog post. Search tools are Keyword research, Rank tracking, On-page SEO, Link building, Content creation All in one tool. These tools will attract your potential users by improving your SEO ranking.

10. Make Your Conclusion Good:-

Aim to write a good conclusion. Summarize the key points. You can use keywords. Users having good experience reading your blog will promote your website. This in turn helps to build brand authority.

Conclusion:- 

In short, as a blogger, if you want to generate organic traffic to your website and earn a profit, use these SEO strategies for growing user engagement.

There was a time when social media was nothing more than a way for people to connect with each other. But, now things are different. As more businesses realize the importance and power of social media, the more they want to integrate it into their business strategies. 

The e-commerce industry can benefit from social media more than any other industry. Not only it provides merchants with access to millions of social network users but also enables consumers to shop together with their friends and family.

Shopping has always been a group activity. There are not many people who like to shop alone. And now, group shopping is also rewarding, as many e-commerce platforms and websites are offering attractive discounts & offers to their customers who group buy. 

Why? Because when social buying, you contribute to more sales for the merchant, who in turn gives a percentage of their profit back to the buyer as rewards for shopping.

So, how can social e-commerce be made better?

Traditionally, social e-commerce works through user contribution to help increase online sales, i.e. social media users get rewarded to help bring traffic and sales for e-commerce platforms. However, this kind of system has many limitations. 

For one, the rewards offered to social e-commerce users are generally in the form of reward points or coins with no real monetary value. 

Second, users do not get any benefit or offer on their own purchases and are forced to buy a product at the price that the seller has fixed for it. Another problem with traditional social networking is that the users need to download and use multiple applications for different services like ticket booking, cab booking, grocery shopping, food ordering, etc.

So, in general opinion, the new and probably the most innovative way to social e-commerce would be to integrate it with blockchain technology.

Contrary to what some people might think, blockchain is not just a technology for digital payments, but it can be used practically in any industry where security and privacy are major concerns. 

In the e-commerce space, the integration of blockchain will not only help increase the security of e-commerce platforms and user data but also will improve privacy and reduce costs by eliminating the need for middlemen in online shopping transactions. Moreover, the integration of blockchain into social e-commerce would enable us to truly harness the power of these next gen internet technologies.

Excelli is the best latest example of how blockchain can disrupt the social e-commerce space for good.

Excelli is a blockchain-based e-commerce platform that enables customers to receive monetary benefits by making shopping a group event. Customers on Excelli can share their favorite products/offers with their friends, family, etc. on the integrated social platform, inviting them to buy the product as a group. In exchange, the users get to buy the item at a lower than the listed price. On top of that, Excelli rewards users for every purchase transaction with crypto tokens (XLE) that have a monetary value.

The integration of blockchain into Excelli social e-commerce enables all transactions on the platform to be fueled by a single, all-inclusive XLE token, which is both a utility token and a reward token for Excelli users. 

In addition, it makes Excelli a first-of-its-kind, highly secure and powerful social e-commerce platform that is not controlled by centralized entities and allows merchants and buyers to trade directly with each other with full transparency in transactions. 

Besides online shopping and social, Excelli offers a range of other services like finance, ticket booking, entertainment, health and more, all in one Super app.

To gain more SEO business from multiple industries, you need to make the SEO portfolio stronger. You must always keep in mind that the major purpose of your online presence as a Search Engine Optimization professional is to get you more business and increase conversions. You must know how to create an SEO portfolio through social media marketing, blogging, podcasts, and videos.

Whether you are a beginner or planning to shift towards full-time SEO freelancing from a job, you need to have a portfolio. Based on the SEO business that you are looking for, you can create an ideal portfolio.

How To Create A SEO Portfolio

Creating a website is not enough if your goal is to build a strong online presence. You need to have other channels where you can show your skills and knowledge in the SEO domain. Using multiple channels helps to earn money through every channel depending on its goals, audience, and targeted keywords. The more channels you use, the better it would be for your business as these channels work together. In this post, we will talk about fundamental aspects that you have to get right. 

Focus on your branding

In your portfolio, you have to focus on your name and branding. You can place a banner on top of your website with an attractive design and branding. You do not need to make any changes to the existing theme or template of your site. 

Make use of social media networks like Facebook, Twitter, Pinterest, and Instagram because they are popular channels where you can build authority by sharing useful content with your audience. But these networks will deliver only when you put in consistent efforts. It is better that you start using these networks immediately and post unique pieces of information. It will help you gain followers who will look at your work with interest and eventually convert you into clients.

Showcase your SEO clientele

You have to focus on establishing personal relationships with your clients. It is essential that you show the major projects that you worked on for different businesses. You can create a separate page or blog posts that contain their testimonials and case studies. This will increase the credibility of your work among the new prospects who are looking for reliable SEO freelancers.

Showcasing your past clients also helps in building trust, which is necessary if they want to build long-term relations with you. You can use tools like Skype and Google Hangouts to communicate with them regularly and get feedback about your services so that you can offer better services if required.

Show samples

SEO is all about samples and people only hire you when you are able to showcase them keywords rankings. You can showcase your work in the portfolio and it will establish authority among the target audience. You need to be present on all major search engines and maintain a consistent presence across different channels. List down some bigger and important projects that you’ve worked on. This will add to the credibility of your portfolio since you have been working with big brands.

Make sure you have consent from clients for showcasing their websites. You can also list down the milestones of your SEO client with you. 

Keep things updated

Your portfolio must always be updated. You have to develop new ideas and strategies that will attract more people to your work. This is how it is possible for you to get more business through your online presence. You need to know how social media algorithms work. It will help you come up with unique pieces of information every time on every channel. Use content marketing tools like BuzzSumo, SocialCrawlytics, Twitter Analytics, or Hootsuite to find out what type of content works best on various platforms like Facebook, Pinterest, Google plus, etc.,

To create an SEO portfolio that speaks about your skills and knowledge is not easy but creating an attractive design will help you grab attention. Once your work is done, the next step is to promote it through different channels like social media networks, article directories, and so on. Always keep in mind that your efforts have to be consistent for achieving success.

Make use of videos

Videos are effective if you want to establish authority among the target audience. You can create a unique video for your portfolio that will help in establishing credibility, share your knowledge across to them and convince them about hiring you. The videos need to be well-animated, compelling, and informative. If possible, you can add examples of project briefs or email exchanges with your clients when you were delivering SEO services.

You can embed the video on top of your website so that it can attract visitors who are looking for an SEO freelancer. This will make them trust you and sign up for more information like case studies or testimonials which might compel them to hire you in the future. It’s better not to cast unnecessary shadows on your talent and work by adding too many things to the portfolio. It will only result in wasting time and it’s better to be simple when you are working on a small business SEO website.

Use case studies

People prefer case studies as these studies give a closer look at what you’ve done to grow a business. SEO case studies are helpful in making your portfolio stronger. You can use these studies to show the major projects that you’ve undertaken. You should showcase your skills and justify them with examples of success stories across different channels.

As a business owner, it’s necessary for you to maintain a case study section as it helps you build trust among your target audience. Once they read about your past work experience, their confidence will increase in hiring you for future SEO services. If possible, take help from an expert designer who can convert your case studies into interesting content. 

Include top ranking websites

One of the best ways to strengthen your SEO portfolio is to include websites that are ranking on competitive keywords. It helps in showing your past work and gives a greater perspective to the visitors. You can showcase your talent by mentioning unique keywords, positions, and ranking time on your website. It will give the reader an idea of how effectively you could work for them.

When the audience sees that you can rank a website on competitive keywords, the trust grows. It will ultimately lead them to sign up for your services. You can focus on more active leads by adding client testimonials on your website about the type of work you do. This helps in increasing the SEO portfolio conversion rate.

Optimize your website

To ensure you get the maximum footfall on your portfolio, you need to ensure it’s fully optimized. You have to audit your website and perform on-page optimization to make your website SEO-friendly. The website should focus on the right keywords, content, and meta-data. Without optimizing it for search engines, there is no point in creating an SEO portfolio.

Focus on headings as they are another important aspect of your SEO portfolio that can help you get more traffic. You must use HTML heading tags like H1, H2, and so on because they make documents structured and readable for search engine crawlers. You can go through an online tutorial to learn how to use header tags effectively in creating compelling headings for your portfolio site.

Increase page loading speed

It’s not a secret that people visit websites that load faster irrespective of the type of web design or template used by the particular business. The loading speed helps in increasing conversions, user engagement, and time spent on a website. The maximum number of visitors leave a site if it doesn’t load within three seconds.

This calls for a need to optimize your SEO portfolio website so that the average page loading speed should not take more than 3 seconds. It can be achieved by reducing the size of images, compressing fonts, and rearranging the content in an organized manner. You can take help from experts who have vast knowledge about web page optimization as they know what exactly needs to be done to boost your search engine rankings.

Write long-form content

The content is another critical part of your SEO portfolio as it helps you showcase your knowledge and skills. It’s a great idea to write long-form content to build links as well as social shares. The lengthier the content, the more likely it will rank on search engines because Google prefers such type of articles that offers value to users.

As a business owner, it’s necessary for you to produce unique and shareable content that can help in growing organic traffic from search engines and various social media platforms. You should refrain from writing low-quality and duplicate content as both can land your website in hot waters with search engine penalties which will only impact the SEO rankings negatively. To make people read lengthy posts, you must focus on creating valuable content that can answer the reader’s question.

Wrapping up!

Follow these easy steps to boost your SEO portfolio and get ahead of the curve with the competitors. Regardless of whether you are starting our or doing SEO for a while, these tips will come in handy. 

A website developed using any Javascript framework is very difficult to optimize for SEO experts around the world. The major Javascript frameworks are vue.js, Angular, and React.js. When a website is built with any of these framework’s CLI, it creates problems to make the website search-friendly.

First of all, what is the problem with Javascript frameworks?

In a typical Javascript website, there is only one HTML file and all the content is compiled inside that HTML file dynamically. For example, every time the request of any page on the website, only the HTML file will be loaded and all the content regarding that page will be executed dynamically.

This issue makes it difficult for search engines to crawl the content on the website. Not only that but the search engines also find it difficult to figure out what a website is about. As a result that, a website developed with a Javascript website won’t rank on the first page of the search engines.

To solve the issue, follow these steps:

1) Perform Pre-rendering or Server-side rendering

Performing one of the above rendering techniques helps you to create individual HTML files for each route on the router file. If you have less than 15 routes on the router file then you should prefer pre-rendering technique. Make sure that the website does not have dynamic URLs or content on the website. The best part is that the pre-rendering technique does not require a back-end framework like node.js or express.js.

Server-side rendering is used for the website having hundreds of routes in the route.js file along with a lot of dynamic content. When performing server-side rendering, you need a back-end framework Node.js. So, this is more difficult compared to pre-rendering. If you find server-side rendering difficult then you can also use a framework for the same task. Nuxt.js, Next.js, and Quasar are the popular Javascript server-side rendering frameworks available right now. All you need to do is just install with the help of NPM and code. Nuxt.js is a framework for Vue.js and Next.js is the framework for React.js. When it comes to code, you can use the same code as you used for the patent framework.

2) Use Sitemap.xml node.js package

I have experienced that the Javascript websites take a longer time to be indexed in the search engines compared to other websites. To resolve this issue, you need an additional node.js package to add a sitemap to your website. Once you install a sitemap, an XML file is created and after that, all you need to do is to verify it from the Google search engine.

3) Meta package to add meta tags

As discussed above, there is just one HTML file and every time this HTML file gets loaded. In this situation, it is not possible to load unique meta tags for each route. To resolve this issue, you need to install an additional package called meta-tags. With the help of this package, you can add meta titles, descriptions, keywords, and canonical tags on each route in the router.js file.

4) Use lazy-loading

The page loading speed of a Javascript is slower than the ordinary WordPress website. It becomes essential to optimize a website for faster page-loading speed. To make a website faster, you can use the lazy-loading node.js package for faster loading. This lazy-loading node.js package not only optimizes the images and videos but also makes the execution of tags with lazy-loading properties.

Along with lazy load, you can use the hexadecimal numbers to load the data in the least amount of time. All you need to do is convert hexadecimal to decimal numbers and save it to the database. The hexadecimal conversion helps you to show all the incoming data from the database faster and hexadecimal to decimal helps it occupy the least amount of memory in the device.

Botton line:

So, these are the top best points to optimize your Javascript website for search engines. After implementing all these techniques, if you are still facing issues to get your website indexed in Google or facing problems while getting a better ranking in Google then do let us know by dropping a comment below. We would try to resolve your issue.