Category Archive Digital Marketing

A token sale, or token offering, is a fundraising mechanism in which a company or organization creates and sells digital tokens or coins in exchange for cryptocurrency or fiat cash to investors and the general public. Token sales involve creating a new coin or token using a smart contract on a blockchain platform like Ethereum.

With over 22,000 cryptocurrencies in the market today, how are so many projects funded? There are several methods to fund a cryptocurrency project. Initial Coin Offerings (ICO), Initial Exchange Offerings (IEO), Initial Game Offerings (IGO), Initial DEX Offerings (IDO), and Initial Farm Offerings are all popular fundraising techniques (IFOs).

Funds from these models are used for R&D, marketing, and launching new goods and services.

Of all these fundraising methods, IDOs have quickly gained popularity as the preferred fundraising method. 83% of all token sales take place in the form of IDOs. While IEOs account for 13% and ICOs for 4%. 2022 has seen approximately $228 million raised on IDO platforms from 362 IDOs. The DeFi sector has raised the most funds on IDO platforms, followed by GameFi. 

What is an IDO in crypto?

An IDO, or Initial DEX Offering, collects cash for cryptocurrency projects by selling freshly created digital tokens on decentralized exchange (DEX) platforms.

In contrast to Initial Coin Offerings (ICO), which normally require raising funds through a centralized platform, IDOs enable cryptocurrency projects to raise funding through decentralized platforms, giving investors more accessibility, transparency, and security.

ICO Vs IEO Vs IDO

Let’s understand how an IDO differs from an ICO and an IEO:

How do crypto IDOs work?

For token sales, IDOs employ a DEX. The DEX receives tokens from cryptocurrency projects, and customers deposit funds through the platform. DEX is in charge of the ultimate distribution and transfer. Smart contracts handle the procedure automatically.

The DEX normally determines the rules of an IDO. However there are a few important steps:

Following a verification step, a project can launch an IDO on a DEX. They issue a predetermined amount of tokens at a predetermined price, and investors deposit monies in exchange for these tokens. Tokens are later distributed to investors during the token creation event (TGE).

Typically, an investor whitelist is present. To be added to the list, you may be asked to do marketing chores or enter your wallet address.

A portion of the money is utilized to establish a liquidity pool based on the project’s token. The remaining money is distributed to the team. Following the TGE, investors will be able to trade the token. The offered liquidity is frequently locked in for a specified time.

The tokens are transferred to the user at the TGE, and the LP is made accessible for trading.

Benefits of an IDO

Initial Dex Offerings (IDOs) have several benefits that make them attractive to cryptocurrency investors.

• One major advantage is that investors do not have to interact directly with the project; they can rely on the smart contract’s verification and authentication process. A reputable IDO platform with a successful sales track record can give investors some confidence in the offering.
• IDOs offer immediate liquidity after the sale without the risk of a pump-and-dump scheme. Part of the funds raised are put into liquidity pools, creating a liquid market for the token. This reduces slippage and volatility.
• Participating in an IDO is easy, as investors only need a wallet and funds to participate in the transaction, and no personal information is required. This makes it accessible to a wide range of people. However, the lack of Know Your Customer (KYC) or Anti-Money Laundering (AML) requirements may be a disadvantage.
• IDOs are a cost-effective and readily available option for small, unknown projects to issue tokens. Doing so through a DEX is often easier and less expensive than a large, centralized exchange.
• In addition, many IDOs have anti-whale measures in place, ensuring that no single investor can purchase excessive tokens.

Downsides of an IDO

Despite the benefits, there are also drawbacks to Initial Dex Offerings (IDOs) that investors should consider:

• Higher Risk: IDOs are considered to be riskier than traditional initial coin offerings (ICOs) or initial public offerings (IPOs). This is because IDOs are often launched by relatively new projects with limited track records, and there may be a lack of transparency regarding the team, their goals, and the use of funds.
• Limited token Availability: Unlike traditional offerings, the number of tokens available for purchase during an IDO is often limited. This can create a sense of urgency among investors, leading to a frenzy of buying that can drive up the token’s price.
• Limited Platform Choices: Most IDOs are conducted on a limited number of decentralized exchanges (DEXs), which can limit the options available to investors.

How to identify IDOs with potential?

When looking for the best IDO crypto to invest in, there are some key considerations to remember:

Utility: A strong IDO project should solve a problem or add genuine value to the market. While some meme coins may be exceptions, most successful IDOs have a clear utility.

Partners and investors Look into the project’s private funding rounds to see if any prominent individuals or organizations have invested. Significant investors can indicate a project’s potential for success.

Platform safety: It’s important to only select safe and trusted platforms for participating in IDOs. Some well-known and reputable launchpads for cryptocurrency IDOs include AdLunam, Binance, Bounce, BSCPad, CoinxPad, and DAOMaker.

How to invest in an IDO?

To participate in an IDO, investors typically need to be whitelisted on the launchpad. Whitelisting helps to cap the number of participants and the total number of tokens they can purchase, as IDOs are typically smaller than IEOs and ICOs.

To be included in a whitelist, investors usually need to own a certain number of launchpad tokens, and those with more tokens are more likely to be accepted. Non-token holders may also stake their tokens to boost liquidity or participate in a whitelist lottery offered by some launchpads.

KYC (Know Your Customer) checks are typically part of the whitelisting process for IDOs. Investors will need a web3 wallet like MetaMask to integrate with the launchpad and complete the KYC checks.

These checks are designed to verify an investor’s identity and ensure compliance with regulatory requirements.

By integrating a web3 wallet with KYC checks, launchpads can help to promote greater security and transparency in the IDO process.

AdLunam stands out as a creative alternative when it comes to IDO launchpads.

The platform includes a seed pad, an Engage to Earn “Proof of Attention” model, and the standard IDO launchpad service. AdLunam distributes tokens to investors according to their Attention Rank. The launchpad also enables new enterprises to raise funds for seed and private rounds. As a result, AdLunam is worth considering if you’re searching for an IDO launchpad with some extra perks.

Having said that, you should always Do Your Own Research (DYOR) and consider your risk tolerance before investing in an IDO.

Search engine optimization (SEO) knowledge isn’t enough. If you want your business to improve its online visibility and rank on the search results pages (SERPs), you’ll need to use the right tools.

When you have access to easy-to-use, reliable and accurate SEO tools, you can:

• Gain valuable insights on the performance of your website
• Dissect the SEO strategy of your competitor and use it to your advantage
• Communicate clear return on investment (ROI) to your customers or clients
• Track the progress of SEO strategy
• Determine high-converting keywords for your content marketing strategy
• Save money and time conducting manual SEO audits

Finding the best tools on the web, however, can be difficult. You’ll have to scour and compare hundreds of platforms that will help you do SEO for accounting firms, dental practices and other businesses.

You don’t have to spend countless hours figuring out which tool you should use.

Here are the top free and paid SEO tools that will help you craft a winning digital marketing strategy:

Google Search Console

This technical online platform enables you to obtain insights into the organic performance of your website along with reported issues, such as manual action penalty notifications.

Some of the things you could do with Google Search Console include the following:

• Let Google know of the changes to your website’s domain name
• Understand the SEO performance of your website in terms of average positions, click-through rate (CTR), impressions and clicks on an individual keyword level
• Get insights into the internal links and backlinks that Google knows
• Submit a sitemap
• Check URLs to identify indexing and crawling problems
• Find website security issues and manual actions

The great thing about Google Search Console is that it’s free to use. Whether you’re assigned to do SEO for business or a multinational company, you’ll want to use this online platform to get the data you need to develop a solid digital marketing plan.

Ahrefs

This all-in-one SEO toolset allows you to:

• Analyze your competition
• Track your ranking progress
• Analyze the top-performing content in your industry
• Study the searches of your customers

What’s more, Ahrefs provides learning resources that anyone can access free of charge.

Take note, though, that this SEO platform has a paid trial period. You get complete access to all features and tools of your chosen plan for seven days for the price of seven dollars. After the trial period, the price goes up to $99 per month (if you’ve chosen lite) or $179 per month (if you’ve picked standard).

Investing your money in Ahrefs, however, is worth it. You could, for instance, use the platform’s content explorer feature to discover the best blogs that exist in your industry. By doing competitive research, you can determine which content your company blog should be about that will help you outrank your competitors.

Woorank

This top SEO analysis platform provides users with paid and free options to track and report their marketing data. You can use Woorank to identify the keywords your competitors are targeting, so you can overlap with theirs.

You can also use this tool to understand how these keywords perform over time to help you optimize your content for search engines and users in the best way possible.

On top of keyword research, Woorank helps you identify the SEO elements missing from your website from both a content and technical perspective. This platform can pinpoint site security issues, downtime problems and duplicate content, as well as offer guidelines on how to fix them.

SEMRush

This comprehensive SEO toolkit allows you to stay on top of all technical matters concerning the optimization of your website.

Plans start at $119.95 per month, but you can sign up for a free account to check out the features and see if they’re helpful for your business.

A free subscription enables you to do the following:

• Use the Position Tracking tool to track the search ranking positions of up to 10 keywords
• Conduct up to 10 searches per day using SEMRush’s Keyword Analytics and Domain Analytics databases
• Crawl up to 100 pages of your website using the Site Audit tool
• Obtain countless keyword suggestions from a large keyword database using the Keyword Magic Tool
• Run a checkup to identify up to 130 SEO and technical issues on your site in a matter of minutes

Whether you’re using SEMRush for competitive research, reporting or technical SEO auditing, you’ll find that the free subscription of this remarkable platform provides a range of features that will make your SEO tasks easier to do.

Google Trends

This tool has been around for many years, but not many businesses and digital marketers are using this tool to their advantage. Google Trends offers you vital information about a keyword and gives you excellent insights into the trends surrounding the topic.

This online platform also allows you to look up keywords in any country and obtain valuable information, such as interest over time, rising queries and top queries.

If you’re not sure which trends you should use for your digital marketing strategy, consider giving Google Trends a shot.

SEOQuake

This highly popular toolbar extension enables you to view various search engine parameters easily and compare them with the results you’ve received from your other digital marketing campaigns.

Although the numbers and icons that this platform yields may appear unintelligible to beginners, skilled digital marketing specialists will love the wealth of information generated by this platform.

Use SEOQuake to obtain a website’s traffic history on a graph and get details about your site visitors and their country.

This toolbar also comes with buttons for a site’s Google index update, web archive age, backlinks, Alexa ranks, Bing index, Facebook likes and SEMRush ranking. You can also check out the toolbar’s diagnostic page to get a bird’s view of possible opportunities or issues affecting a particular website or page.

Serpstat

Businesses and marketers can use this growth-hacking platform to help achieve their content marketing, pay-per-click advertising (PPC) and SEO goals. Serpstat is an excellent choice if you need an inexpensive, all-in-one tool to analyze your competition and solve SEO tasks.

Plans start at $69 a month for a Lite subscription. You get to save more when you sign up for an annual subscription.

One of the most useful features of Serpstat is the Missing Keywords Module. This tool lets you expand the keyword pool of the page of your choice with highly relevant keywords in a matter of clicks. It’s a great way for you to gather missing semantics quickly and outpace your competition.

This free service helps eliminate the guesswork of optimization, enabling you to test the content of your website. Google Optimize is ideal if you’re doing simple A/B testing of two unique pages or comparing a combination of elements on a particular web page.

Google Optimize

If you’re going to use this online platform, you need advanced technical knowledge on optimization. This tool isn’t for the faint hearted and may even challenge experiened SEO specialists.

What’s more, you’ll need adequate time and traffic on your website if you run some of the more complex multivariate testing present in Google Optimize. Having enough data will help make the results actionable, similar to what you do with Google Analytics.

Screaming Frog SEO Spider

This online platform lets you crawl up to 500 URLs using a free account. This is enough to provide you with a good level of insight into your website’s technical issues.

If you’re happy with this service, you have the option to sign up for a paid version for £149 per year.

This desktop-based tool is handy for users who need to audit and analyze technical SEO issues on their website. Whether the task is to uncover duplicate content, locate broken links, analyze meta data or audit redirects, you can count on Screaming Frog to generate valuable reports for small and large sites.

A handy feature of this platform is the ability to export your findings to a spreadsheet, which you can use for making SEO recommendations.           

Panguin Tool

The algorithm updates released by Google can affect any website that offers terrible user experience. The fluctuations on the search engine results pages, however, don’t always make sense to every user at first.

This online platform enables you to quickly determine if a historic or recent update to Google’s search algorithm has affected your website.

The beauty of the Panguin Tool is it optimizes the process of verifying site traffic performance against algorithm updates. You no longer have to do tab switching and match up the dates manually.

Another benefit of this platform is that it’s lightning fast. You can connect your Google Analytics account to the online tool in a matter of seconds. Then, you can overlay various algorithm updates onto your traffic graph. This helps you pinpoint possible causes for dips (or increases) in site traffic.

Conclusion

These 10 free and paid SEO tools will give you the data, information and insights you need to come up with a solid digital marketing strategy. Although some automated tools may be easy, you still have to put in the work to achieve the results you want. This means following the SEO recommendations generated by the online platforms, creating optimized content and making data-guided technical adjustments to your website.

ChatGPT is a language generation model developed by OpenAI. It is based on the GPT-3 (Generative Pre-trained Transformer 3) architecture and is designed to generate human-like text responses to prompts given to it. ChatGPT is trained on a large corpus of text data from the internet and is capable of generating responses in a variety of styles and genres, including conversation, news articles, poetry, and more. It is commonly used for applications such as chatbots, content generation, and question answering.

Coin Ideology Digital offers AI Content Editing including ChatGPT Content Fixing Services including proof reading, content manual editing and remove the old and biased content.

Enhance your AI generated content with a personal touch through professional editing.

What Can We Do with ChatGPT?

ChatGPT is a flexible and versatile language generation model that can be used for a wide range of applications. Here are some of the things you can do with ChatGPT:

1. Chatbots: ChatGPT can be used to develop chatbots that can respond to user queries and carry out conversations in a natural and human-like manner.
2. Content generation: ChatGPT can be used to generate text content, such as articles, summaries, and poetry, based on prompts provided to it.
3. Question answering: ChatGPT can be used to answer questions by generating responses based on its training data.
4. Translation: ChatGPT can be used to translate text from one language to another.
5. Text completion: ChatGPT can be used to complete text based on a given prompt, allowing users to quickly generate coherent text without having to start from scratch.
6. Text summarization: ChatGPT can be used to generate summarized versions of long text documents, making it easier for users to quickly understand the content.

These are just a few examples of what you can do with ChatGPT, and the technology is continually being developed and improved, making it an exciting tool with many potential uses.

The Limitations of ChatGPT AI

ChatGPT, like all AI models, has limitations. Some of the limitations of ChatGPT are:

1. Bias: As with all AI models, ChatGPT has been trained on text data from the internet, which can contain biases and inaccuracies. This can result in the generation of biased or incorrect content.
2. Lack of common sense: ChatGPT does not have a deep understanding of the world and may not always generate responses that are logically consistent or based on common sense.
3. Context sensitivity: ChatGPT’s responses may not always be appropriate for the context in which they are generated, as it lacks the ability to understand the broader context of a conversation or situation.
4. Limited control: While ChatGPT can generate a wide variety of content styles and genres, it can be difficult to control the specific content generated, as it is generated based on the model’s learned patterns and not under direct human control.
5. Safety and ethical concerns: As with all AI models, there are concerns about the potential negative consequences of the technology, including the spread of misinformation and the generation of harmful content.

Despite these limitations, ChatGPT has proven to be a powerful tool for a variety of applications and continues to be developed and improved by OpenAI.

AI Content Editing Services

AI content editing services are services that use artificial intelligence technology to assist in the process of editing and improving text content. These services can automate certain tasks such as grammar and spelling correction, suggest alternative phrasing or word choices, and provide other types of suggestions and feedback to help improve the overall quality of the text.

Some examples of AI content editing services include Grammarly, Hemingway, and ProWritingAid. These services can be useful for individuals and organizations looking to improve the quality of their writing and ensure that their text is error-free, clear, and effective.

It’s important to note that while AI content editing services can be helpful in improving the quality of text, they are not a substitute for human editors and proofreaders. For best results, it’s recommended to use these tools in conjunction with manual editing and review by a human expert.

How Google will Deal with AI Generated Content in Terms of SEO?

Google has not disclosed specific details on how it deals with AI generated content in terms of search engine optimization (SEO). However, based on Google’s guidelines and general principles, it is likely that the search engine will treat AI generated content in a similar way to any other content, with a focus on quality, relevance, and user experience.

Here are some key factors that may impact the ranking of AI generated content in Google’s search results:

1. Relevance and Quality: Google values content that is relevant to the user’s search query and of high quality, regardless of whether it is generated by a human or AI. Content that is well-written, informative, and provides value to the user is likely to rank higher.
2. Originality: Google values original and unique content, and may penalize content that is duplicate or heavily plagiarized.
3. User experience: Google takes into account factors such as page loading speed, mobile optimization, and user engagement when ranking content. A positive user experience is likely to lead to higher rankings.
4. Backlinks: The number and quality of backlinks pointing to a page can impact its ranking. However, it’s important to note that backlinks generated through artificial means, such as link farming or paid link schemes, are against Google’s guidelines and can result in penalties.

It’s also worth noting that AI generated content may be subject to more scrutiny and may be held to higher standards by Google, given its automated nature. As such, it’s important to carefully consider the quality and relevance of AI generated content before publishing it.

How to Fix ChatGPT Generated Content?

If you are not satisfied with the content generated by ChatGPT, here are some steps you can take to improve it:

1. Refine your prompt: Make sure to provide a clear and concise prompt, providing ChatGPT with enough context and information to generate relevant content.
2. Be specific: Provide specific details and information, such as dates, names, and numbers, to ensure that the content generated is accurate and relevant.
3. Provide constraints: If there are specific constraints or requirements for the content, be sure to include them in your prompt.
4. Re-prompt: If the content generated is not what you expected, try rephrasing your prompt and resubmitting it.
5. Manually edit: You can also manually edit the generated content to better suit your needs.

If you continue to have trouble, it may be helpful to reach out to the OpenAI community or consult with experts in the field for further assistance.

ChatGPT Content Fixing Service by Coin Ideology Digital

There are a variety of services that offer content fixing for ChatGPT generated text. These services may include manual editing and proofreading, as well as more advanced techniques such as bias correction and language processing to improve the quality and accuracy of the generated text.

Coin Ideology Digital offers dedicated content fixing services for ChatGPT, also offer more general text editing and proofreading services that can be applied to ChatGPT generated content.

If you’re looking for a content fixing service for ChatGPT generated text, it’s best to do some research and compare the offerings of different companies to find the one that best fits your needs. You can also reach out to Coin Ideology Digital or consult with experts in the field for further assistance.

Today we are changing the world with technology. TECHNOLOGY the word itself defines the meaning. It consists of two words, techne, and logos. And if we combine both, it means knowledge. So technology is a way of putting the practical experience into actions utilizing skills and methods. 

Technology can take many forms. Today it is being used for various things like using technology for learning, innovation, healthcare, etc. And according to experts, it is still developing at a speeding rate. Which means there are chances of significant technological advancements shortly.

Digital Marketing

If we talk about Marketing, it is a business process of creating relationships with the customers and satisfying them. It is the primary component of business management and commerce. A marketer directs its product to businesses and customers. 

The term marketing, also known as customer attraction, is the study of management of exchange relationships and satisfying customer needs and wants.

And when we combine both of these terms means technology and marketing, the combination of both gives rise to a new name, DIGITAL MARKETING.

What is Digital Marketing?

Digital Marketing is a form of technology that uses the internet and online-based digital technologies such as laptops, desktops, mobiles, tablets, etc. to promote their products and services. Its development phase was in the 1990s and 2000s, which changed brand advertising and promotion techniques. 

How It Works

As digital platforms became increasingly involved in marketing plans and increasingly used digital devices for shopping instead of visiting physical shops, digital marketing campaigns have become popular. They consist of search engine optimization, search engine marketing, content marketing, influencer marketing, campaign marketing, e-commerce marketing, social media marketing, social media optimization, direct email marketing, display advertising, e-books, etc. 

Digital marketing also extends to non-Internet channels that provide digital media, such as television, mobile phones through SMS, MMS, callback, and on-hold mobile ringtones. This extension to non-Internet channels differentiates digital marketing from online marketing.

Effects of Technology on Digital Marketing

But today, with this changing ear, technology has influenced digital marketing in 2025. Technology is moving at a quick pace, but the question is, how does it affect digital marketing.

The rise of voice search capabilities through Apple, Amazon, and Google devices is essential to any digital marketing strategy. Today people use a voice-activated speaker to order products, conduct searches, or control light bulbs. Digital marketers have grasped this to make the ordering process seamless and configure websites to use voice-activated searches. 

Because engaging the customer with a product or service is critical in 2025. And today, social media marketing can do it well as it can raise brand awareness and link companies to consumers, which was possible never before. Technology has created many shifts in digital marketing, but it also enables staying on top of which ensures the long-term success of businesses.

Enhancement of Digital Marketing

With the daily changing of technology in all aspects, the digital marketing industry is also no exception. There have been many changes in Digital Marketing with the enhancement of technology. It is the actual key to the development of digital marketing. 

As we can see, how many jobs are being initiated in 2025 in the digital marketing field? Technology is a keen and vital element that made a tremendous change in marketing. It helps the business world to increase and prosper

More private messaging apps have come into play. Chat Boxes have the rule over rost. Next, GEN SEO is also here, Voice searches have increased, customers focus more on transparency, and real relationships have been built with people because of new media. Also, there have been a no. of changes in digital marketing workings because of the coming of 5G networks. 

\With 5G mobile networks, internet speed increases, so buffering and page loading time decreases, which leads to bigger spoke in mobile video consumption. As higher definition video becomes more comfortable to watch on 5G, consumers will be more open to video ads if they are relevant. Which has increased the no. of consumers preferring digital marketing.

Digital Marketing Today

Also, in 2022, especially in this academic year, the world is working digitally, giving birth to various new technological innovations. This pracademic has forced people to avoid physical contact, which offers a very high preference for virtual businesses. Hence, with this digitally working word, digital marketing is being preferred more than other marketing techniques, which is possible because of the influence of technology.

Conclusion

To conclude, we can say that technology has influenced digital marketing. It’s the way of performing in 2022. You can find more details about this topic. With all these technological advancements, the world of digital marketing is gaining more remarkable success. But if the businesses go on with this changing pace, they can maintain their position in the long run.

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The cost of SEO services depends on the experience, work quality, and projects completed by a particular freelancer or agency. In this blog, we will discuss in detail the SEO project cost charged by qualified SEO professionals and agencies.

What is SEO Project Cost?

SEO is the key to every successful online business.

Every business needs SEO professionals to manage their search engine optimization projects, so the demand for SEO analysis is continuously increasing.

If demand increases, supply will also increase.

As a result, there are many SEO professionals available in the market to manage your projects at different cost levels.

Hence, the cost at which an SEO professional offers their services is called the SEO project cost.

The cost of an SEO project can vary greatly depending on several factors, including the size and complexity of the website, the competition in the target market, and the desired level of optimization. Here are a few factors that can impact the cost of an SEO project:

Website size and complexity: The larger and more complex the website, the more time and resources will be required to optimize it.

Target market competition: The more competitive the target market, the more time and resources will be required to achieve high search engine rankings.

Desired level of optimization: The more comprehensive the optimization, the higher the cost will be. This can include keyword research, on-page optimization, content creation, link building, and local SEO.

Service provider: The cost of SEO services can vary greatly depending on the service provider and the location. Some SEO agencies and consultants charge anywhere from $500 to $10,000 per month for ongoing SEO services, while others may offer a one-time optimization for a lower fee.

Overall, the cost of an SEO project can range from a few hundred dollars for a small, basic optimization to tens of thousands of dollars for a comprehensive, large-scale project. The best way to determine the cost of an SEO project is to get a detailed proposal and quote from a reputable SEO service provider.

How To Decide SEO Project Cost?

If you want to hire an SEO professional for your website or business, it’s important to know about the different costs they might offer. There are four main types: First, there’s keyword wise SEO project cost. This means the cost will depend on how many keywords you want to target with your SEO efforts. The cost can range from $50 to $500 per keyword.

Second, there’s monthly SEO project cost. With this type of cost, you’ll pay a set amount every month for ongoing SEO work. The cost can range from $99 to $999 per month. Third, there’s hourly SEO project cost. Some SEO professionals charge by the hour for their work. The hourly rate can vary depending on factors like location and experience, but it’s usually around $75 to $200 per hour.

Lastly, some SEO professionals offer a fixed cost for an entire SEO project. This can range from $100 to $50,000, depending on the scope of the project.

When you’re looking for an SEO professional, make sure to ask about these different types of costs and choose the one that makes the most sense for your needs and budget.

There are four types of SEO project costs offered by SEO professionals in the current scenario:

Keyword Wise SEO Project Cost

Each keyword has different competition and ranking values as per the project products and services with which it is ranking. 

Before deciding the cost SEO professionals analyze the competition and the monthly searches of the keyword.  

Cost also decides according to the number of keywords and ranking position as Top 3, Top 5, and Top 10.

The keyword wise SEO project cost starts from 50$ per keyword to 500$ per keyword.

Please note that the cost per keyword may vary depending on various factors such as the complexity of the project, the scope of work, the experience of the SEO provider, and the specific needs of the client. The above table is just a general guideline and actual costs may differ.

Monthly SEO Project Cost

Monthly SEO project cost decides according to the SEO plan where the number of backlinks and the number of pages for on-page SEO are pre-decided to be completed during the fixed period.  

Numbers and types of backlinks like guest posting, sponsored posts, influencer posts, paid backlinks, quality of content, images, video, and infographics can impact monthly SEO project cost.

The monthly SEO project cost starts from 99$ to 999$ in the market.

Note: The percentages and cost ranges listed in this table are based on data from ahrefs and may vary depending on the source and region.

Hourly SEO Project Cost

SEO project hourly cost decides according to the SEO professional’s experience, expertise, market value, number of projects he had completed.

The hourly SEO project costs are 30$ to 200$ per hour in the market.

Note: According to Ahref search 92.9% of India-based SEOs reported an hourly rate of $25 or less. The remaining 7.1% were in the $26–50 range.

Fixed SEO Project Cost

The cost of a fixed SEO project can vary according to the technology of the website. For example, if the website built in WordPress them the cost will be less compare to eCommerce platforms like Magento.

Normally companies charges $100 to $50000 for fixed SEO project depends on the contract between both parties.

Note: The above table is just an approximation and actual prices may vary depending on various factors.

Industrywise SEO Project Marketing Average Cost

The average cost of an SEO project can vary greatly depending on the industry and the competition in the market. However, here are some rough estimates based on industry type:

• Small Business: $500 to $5000 per month
• Medium-sized Business: $5000 to $15,000 per month
• Enterprise-level Business: $15,000 to $50,000 or more per month

It is important to note that these estimates can vary greatly and it is best to reach out to local marketing agencies or consult with industry experts for a more accurate estimate.

Note: The costs mentioned above are estimates and may vary based on various factors like the scope of the project, competition, and the level of expertise required.

Factors That Impact SEO Project Cost

Here are the most important factors that impact SEO project cost and the project’s finalization:

SEO Expertise

One of the most crucial factors that affect SEO project cost in the market is the SEO guy’s experience, completed projects, and successful results.

SEO Company Profile

The cost of the SEO project also depends on the company’s profile on platforms such as Upwork, Freelancer, and others. The company’s experience, number of employees, infrastructure, and market value all affect the cost of the SEO project.

Work Quality

The quality of work that the SEO company delivers to the business also affects the SEO project’s cost. Some companies only deliver numbers, not results, which can make customers fooled for a long time. It directly or indirectly affects the cost of the SEO project.

Results and Portfolio

A client always checks the results and portfolio section of the company where he wants to handover his project for SEO. If a company shows the best results, the client will happily agree to the most desirable cost.

Other Client Reviews

A smart client checks the company’s old client reviews in the testimonial section. Sometimes, the client may even connect with the old client to ask for the result. If the old client gives a good review of the company’s services, the client will agree to give the asking cost for the services.

The Number Of Team Members Who Will Work On Your Project

In SEO, sometimes a big team is needed to manage a big project, such as a link builder, on-page SEO expert, content writer, graphic designer, web designer, and developer to create an SEO-friendly website. However, a big team can also increase the project’s cost.

Reporting

Before choosing an SEO company, clients always ask for an audit report to check the SEO knowledge and reporting of the company. Therefore, spending a good amount of time creating the reporting can impress the client and result in getting the most suitable project cost.

SEO Cost Related Facts and Statistics for 2023

Here are some of the latest SEO cost related facts and statistics:

The average hourly rate for SEO services is around $150 per hour in the United States.

1# A study by Ahrefs found that 45% of SEOs charge between $501 and $2,000 per month for their services, while 24.23% charge more than $2,000 per month.

2# According to the same study, 83.33% of India-based SEOs reported an hourly rate of $25 or less, while the remaining 16.67% charged between $41 and $50 per hour.

3# The cost of SEO services varies by industry. According to Ahrefs, the average monthly cost for SEO services in the e-commerce industry is around $2,500, while the cost for the finance industry is around $2,000 per month.

4# The average cost per keyword for SEO services ranges from $50 to $500 per keyword.

5# The fixed project cost for SEO services can range from $100 to $50,000, depending on the scope of the project.

It’s important to keep in mind that these figures are averages, and the actual cost of SEO services will depend on various factors such as the scope of the project, the location of the SEO professional, their level of experience, and more. It’s always a good idea to get quotes from multiple providers and compare their services and prices before making a decision.

SEO Service Cost By Coin Ideology

At CoinIdeology, we respect our client time and money so we give our 100% to them at an affordable cost. Checkout our keyword wise, monthly, hourly, and fixed SEO project cost:

Request for a free audit report by filling the contact form and we will give you a detailed audit report that will help your SEO team to improve website SEO score.

If you are interested to promote your ICO with us then please leave a message at [email protected] or add us on skype : live:coinideology or Telegram: @coinideology

Conclusion

I shared my experience about the SEO project cost, hope you like it. Let’s quickly learn what we read in the above-detailed blog.

• What does an SEO project cost?
• How To Decide on the SEO project cost?
• Keyword Wise SEO project cost.
• Monthly SEO project cost.
• Hourly SEO project cost.
• Fixed SEO project cost.
• Industrywide SEO project cost.
• Factors that affect the SEO cost.
• SEO cost facts and statistics.

We are listing from childhood that sharing makes our life happy. The more we share the more we have. Sharing makes our life joyful. Sharing is a way of caring, so don’t forget to share this blog with others.

The efforts you invest to grow your business may not always yield the expected results. There are many reasons for this – the prominent one being the marketing trend changes. 

As an informed marketer, it is essential to stay on top of these trends and craft relevant marketing strategies to drive measurable outcomes. Currently, the most happening marketing trend in 2023 is influencer marketing. 

It involves yielding the creative prowess and social presence of influencers to drive conversions for your business. 

In this guide, we will look at the steps to get started with influencer marketing agency and some of the effective strategies. 

How Beneficial is Influencer Marketing? 

When you think of some of the most beneficial marketing tactics, influencer marketing belongs in the top tier. 

Reports show that almost 87% of businesses today utilize some kind of influencer marketing in their business campaigns. Here are the perks of collaborating with an influencer for your brand growth: 

Provide Value 

The newer generation of audiences expects value from their brands. Making your messages sound like vague marketing pitches can prove disastrous. Influencers can help you provide value for your customers by creating content that addresses their pain points. As a result, they get a solution for their problems. 

Target Audience 

Penetrating the market among the dense competition may seem a bit tricky. Influencers serve as an effective tool to reach your niche audience through the right channels. The best influencers use their expertise to research the ideal demographic and create content that resonates with them. They will also have a loyal fan following with the potential to be converted into customers. 

Avoid Blockers 

The use of web ad blockers has grown a staggering 32% last month. People are largely fed up with ads. They are finding new ways to block them from their mobiles or desktops. 

Content creators focus on developing attractive topics that effortlessly convey the message to the audience. These messages have the power to get around conventional ad blockers. They also prefer tuning into attractive content regularly. 

Appeal To Young Audiences 

The newer generation of internet users like Gen Z and Millennials use social media as a buying platform. The content they consume on these platforms influences their purchasing decision. Studies also show that they have the most buying power of all audience groups – about $150 billion. 

As cited before, you can cover a variety of content topics by partnering with different sets of influencers to gain a massive following for your brand. 

Accessibility For All 

It will be surprising to know that influencer marketing is cost-effective for all. Hence, it is suited for brands of all types and sizes. 

You can always leverage influencer marketing regardless of your industry since there are tons of niche influencers. However, it is essential to invest some time in finding the most suited influencer for your campaign. 

How To Choose an Influencer For your Brand 

There are numerous influencers available to promote your brand message. Not all of them can drive the relevant results from the campaign. It is essential to pick the right influencer to host the campaign by analyzing their best qualities. 

Here are several considerations to keep in mind when you are looking for a social influencer from all options: 

Create an Outline 

Detailing your marketing campaign can help you pick the most relevant influencer for your requirements and budget. 

Each campaign is different from another – they all carry different sets of achievable targets and measurable metrics. Depending on these unique characteristics, you should look for an influencer that is most suited. 

This can be done by evaluating their past campaigns along with the engagement ratio. This will let you find an influencer who aligns with your requirements. 

Prepare a List 

Researching online using the above factor, you can find 10 or more influencers for your requirements. 

To make the list even more relevant, analyze their reach and niche with consideration to your audience demographic. The demographic pattern should consist of location, age, purchase preference, and preferred channel. 

The influencers with followers fitting this demographic can create relevant strategies to specifically target your audience. 

Calculate Engagement 

Engagement metrics such as likes, comments, shares, and mentions are indicators of how valuable the content has proved to be to the audience. When sourcing influencer profiles, you must check the average engagement rate on each post to decide if their profile is worthy or not. 

The best ones will have a decent to great engagement range in each of their posts. There will also be some excellent posts that have performed better than others. However, you should also pay attention to posts with usual engagement rates – these could be brought or driven by useless bot accounts. 

When you find such creators, it is better to avoid them and look elsewhere to find an influencer for your brand. 

Authenticity 

Lastly, the most important factor in choosing an influencer is authenticity. The creators you associate with advocate your brand. They also have the potential to become your brand’s front face in the long run. 

Thus, it is essential to choose the most credible influencer from your niche and avoid any fast promoters. 

Good collaborations can be a great asset to your brand’s overall growth by aligning your campaigns with brand values. Hence, you earn the trust of most of the audience which can be converted to sales. 

Final Thoughts 

Finding the right influencer for your brand is as important as any other business decision. The right ones have the ability to catapult the business to new heights. 

There are dozens of influencers on every platform like EON8 ready to accept the offer. But, they may be the ideal fit for your campaigns. The collaboration will let you boost your revenue without spending any significant amount. 

You can also stay on the good side of the audience by remaining honest in your approach to branding. Hence, businesses can use the above tips to find the most suited influencer to grow their brand exponentially. 

Reports from CoinMarketCap show that there are over 21,910 cryptocurrencies in circulation. As the buyer, no one is going to buy every single one of them.

Thus, it becomes imperative for a crypto business to make its coin stand out. They need to gain an advantage over their competitors by showcasing the ideal qualities of their coin to the target audience.

In this post, we will look at several effective ways to promote your cryptocurrency and why working with a crypto marketing agency can be the right choice.

Top Characteristics Potential Investors Evaluate

Security

Fraudulent activities in the crypto market are getting frequent. Thus, potential investors expect their cryptocurrencies to be safeguarded from the risks of hacking. The ideal crypto coin also offers many native security features to prevent a breach from an external party. Businesses should make sure that their cryptocurrencies are embedded with two-factor authentication and complex protocols.

Scalability

It is a well-known fact that the crypto market is highly volatile to slow transactions. This has the investor demographic choose the fastest crypto coins that can be transferred multiple times without any hassle. Businesses must choose the more scalable blockchain technology to provide a quick and seamless transaction experience for their consumers.

Demand

Every crypto buyer expects their coins to have long-term growth potential. This can be detonated with the term demand. The cryptocurrency that is in demand will have excellent value in the market. You can make your crypto coins valuable by promoting unique utilities. Media coverage is key to creating demand in a short time.

Utility

Every successful cryptocurrency project will offer interesting and tangible utilities to investors. The prospect of buying a crypto asset and holding it long enough to sell for the maximum market cap seems overwhelming.

Thus, businesses should focus on providing one or two excellent utilities to attract interest from qualified investors willing to commit to the project in the long run.

How to Find The Right Crypto Marketing Agency?

The above-cited qualities are sure to make your cryptocurrency appealing to potential investors. However, you need marketing to promote these qualities to the target audience. And, no decision is better than working with the best crypto marketing agency. The abundance of choices in agencies available may seem overwhelming. So, here are some factors to consider when you are picking a crypto marketing agency.

Experience

The knowledge of a marketing agency in promoting cryptocurrencies is crucial when you are evaluating which agency to hire.

An experienced agency will be able to deliver highly tailored marketing strategies addressing your needs. You can check the experience of an agency by looking at their website. They will post informative content in the form of case studies, articles, and more. You can check the credentials of the agency, including the awards and recognitions they had over the years.

More importantly, focus on the reviews posted by clients who have worked with the agency in the past. Any agency providing high-quality services will have numerous positive reviews.

Rapport

When you brief the marketing professionals about the problems in your project, they should be passionate and attentive toward attending to the problem. This shows commitment to the work.

Communication plays a key role in developing a long-term relationship with an agency. Hence, it is critical for businesses to analyze the communication demeanor of a marketing team during initial consultations.

If an agency seems formulaic and unattentive in its communication, make sure to check other options.

Services

It is imperative that the crypto marketing agency offers a complete range of services to its clients. Ideally, these are the services you can expect from an agency:

Community Building: Essential to achieve sustainability in the market, as a growing community of crypto enthusiasts and investors can make the project seem reliable and trustworthy.

Social Media: Social media marketing is one of the top services you should expect from a crypto marketing agency. A commendable presence on social platforms will provide increased conversions and revenue for your business.

Content Marketing: Effective marketing is incomplete without content. Thus, check if the agency offers exemplary content marketing services with a team of experienced writers and creators.

Influencer Marketing: One surefire way to beat the crypto market competition is investing in influencer marketing. The best agency will have a strong network of crypto influencers with a massive audience following.

Final Thoughts

Marketing your cryptocurrency is one of the most important activities in growing as a business. A crypto marketing agency can streamline your marketing campaigns with their expertise and experience.

They offer a wide range of services to scale your business by getting ahead of the competition. The agency can also ensure growth exponentially with campaigns focused on long-term development and revenue generation.

The rise of cryptocurrencies has wowed attention and transformed how we see and manage money. As cryptocurrency has gained popularity, developers have begun to take notes and have created titles based on blockchain technology.

Despite its infancy, the crypto gaming sector has already attracted a large fan base. 

Crypto gaming is frequently used to describe any game incorporating blockchain and cryptocurrency. For instance, all those play-to-earn crypto games and metaverse games like CoinFantasy, Decentraland, etc.

This may herald the beginning of a paradigm change for the whole video game industry.

But what exactly is crypto gaming, and how to invest in it?

Let’s find out!

What is Crypto gaming?

Crypto games are games where the currency traded on the blockchain is a cryptocurrency. This cryptocurrency will therefore be used for gaming and rewards. In decentralized investing gaming platforms, players receive payouts in NFT or cryptocurrency. Your chances of winning depend on your abilities 

How can you make money playing cryptocurrency games?

Producers can pick from various business models in the world of crypto gaming. As a result, there are many ways for gamers to make money. 

Some producers of play-to-earn games might entice players to purchase their tokens in advance and then resell them at a profit as the game gains popularity. Similarly, several crypto games let players earn money by selling in-game goods like avatars, virtual weaponry, and land plots.

In these games, users are typically rewarded for their in-game actions and the amount of time they spend playing in these play-to-earn games. Players frequently have to complete easy activities that entail engaging with the game and other players. 

Why is crypto gaming gaining so much attention?

Crypto gaming appeals to investors as well because of a number of factors, such as:

• Gems, an in-game currency, or Gold coins are unnecessary for this digital marketplace. Cryptocurrencies like Bitcoin, Ethereum, and others are used for all transactions.
• The fact that anyone with network connectivity can see how much money someone else possesses also makes it transparent.
• A distinct and inventive approach to playing games is through cryptocurrency. Contrary to conventional video game consoles, blockchain technology in the crypto realm gives players a chance at ownership.
• Crypto games provide more than just enjoyable amusement. These games encourage player commerce by giving access to real-world and virtual products through marketplaces where one’s purchases are saved as data.

How to invest in Crypto gaming?

There are a few things you must be aware of if investing in crypto gaming is something you’re interested in. You must first pick a reliable exchange that accepts cryptocurrency games. Finding a game you’re interested in playing is the next step. Finally, you must select how much money you will put into the project.

Investing in cryptocurrency games may be a terrific way to get rewards and have fun with the appropriate knowledge and preparation. 

In several fantasy crypto trading games, users can design wearables, collectibles, and other in-game items and receive royalties from subsequent sales. Players can develop NFT collectibles, manufacture new weapons in other GameFi projects, and then sell them on the market. If these designs are accepted, they can be included in the game, giving creators and artists royalty payments on all future sales. 

Some play-to-earn crypto trading games offer unique chances to earn rewards through tournaments and special events. For instance, in some games, the top player receives the pot after entering a tournament and paying an entry fee. These games may also have special occasions where players can band together to battle bosses and obtain exclusive rewards. 

Conclusion

Online gaming’s future is in Crypto trading games. Traditional internet games cannot compare to the unprecedented degree of trust and openness the crypto games offer.

The growth of cryptocurrency gaming appears to have investors very interested in this business. 

Crypto gaming is here to stay and has the potential to change the way we play games. The sophistication of this gaming will draw more gamers to the category. There’s a significant likelihood that decentralization and blockchain technology will shape the future of gaming. 

The competition in the restaurant industry is fierce. With more than 600,000 establishments in the US alone, a startup’s entry barriers can be overwhelming. A solid marketing plan can help new restaurants attract high-quality customers and investors. Unfortunately, many new businesses lack the experience and tools to create an effective and efficient marketing strategy. If you want to improve your chances of success, you’ve come to the right place for answers. 

Every business needs a marketing plan to help them attract the right customers. Below are five data-driven marketing tips for restaurant startups to give you a headstart on planning. However, before we share our top tips with you, let’s briefly discuss the importance of a marketing plan.

Importance of a Marketing Strategy

A marketing strategy puts your startup business goals in order. It helps you identify and retain your target audience. Furthermore, it keeps you consistent with your brand and mission. Marketing plans help you map out how you want to advertise your restaurant. It holds you accountable to your goals and forces you to take action where it’s due. 

An effective marketing strategy details how a business can maintain positive relationships with its customers through concise and relatable communication. Nowadays, this means having a strong online presence and accessible platforms where your customers can interact.

Data-Driven Marketing Tips for Restaurant Startups

There is no one-size-fits-all approach to marketing. Every business is unique and will require different strategies to succeed. The following are some of the most common techniques that many successful businesses use to reach individual goals. Feel free to change the elements of each method to better suit your needs. 

1. Create and perfect your business website.

Websites are one of the most overlooked forms of marketing, and that’s understandable. It can be expensive to start and maintain one, especially for a new business. Luckily, there are cost-effective ways to create a business website that can both engage and convert. Nowadays, popular web hosting companies such as DreamHost and BlueHost now offer clients free website building tools to help you create the ideal web design for your website. 

More than 80% of the world’s population goes online to search for information and purchase products from various businesses. A website can make your restaurant startup more accessible to your target audience. It also adds a layer of credibility to your business — something for which all startup businesses should aim. 

2. Cultivate your restaurant’s brand identity. 

Branding is more than just the colors and fonts you use for your business. Your brand represents your business’ tone, personality, mission, and goals. Without a clear brand, businesses end up with a hodgepodge of content that is unremarkable and unmemorable. You end up repelling your target audience instead of reeling them in. 

Building and cultivating a strong brand identity is the best way to avoid this situation. Analyze your competition and find what makes your business unique. Do you offer products, services, or experiences that no other establishment does? Furthermore, evaluate your target audience. Run tests and surveys to help identify their pain points. Doing so will make it easier for you to design products and services that are more to your target market’s liking. 

While it’s important to appeal to your target audience’s tastes and preferences, staying true to your mission is also essential for business success. When in doubt, go back to the reason why you started your business in the first place. If you think your current brand strategy is effective for your situation, don’t be afraid to stand up for it. 

3. Double down on local SEO.

Search engine optimization (SEO) helps get organic traffic to your website. As a result, your SERP ranking goes up, ensuring your website is more visible to people searching for your keywords online. Optimizing your online visibility to show up on local searches can boost your conversion rates, improve your website traffic, and allow your business to establish greater credibility and trust. 

Here are a few ways you can double down on local SEO: 

• Claim your business on Google My Business
• Add a reservation link to your Google My Business profile
• Encourage your customers to leave reviews on your website, Google My Business profile, and other platforms
• Create content that is mobile friendly
• Use social listening tools to find out what your customers are looking for in your target location

Try these out to see which one works best for your business.

4. Make the most of social media.

Another great way businesses can maintain a healthy relationship with their customers is through social media. Facebook and Instagram seem to be the most effective platforms for restaurant startups. The great thing about these platforms is that they can help you reach a wider audience. It also gives you a way to directly communicate with your customers. 

Maintain and optimize your profile to attract and retain customers by regularly posting helpful content and stories on your feed. Respond to comments and inquiries from your followers to let them know your business cares about them. Engage with customer stories and posts to encourage them to share more content about your establishment. 

5. Start an email newsletter. 

Contrary to popular belief, email marketing is still one of the most effective ways to engage your target audience. The key is personalizing your emails to make them more enticing to your readers. Targeted emails are much more effective than untargeted ones, purely because they contain information that the reader will find valuable, entertaining, or helpful. A business CRM can help you record and keep track of customer data that can help you improve your email newsletters. 

Final Thoughts

Managing a restaurant startup is not an easy feat. However, with the right tools and tactics in place, you can achieve whatever goal you set your mind to. Consider the marketing tips we’ve shared above and try to apply them to your business operations as needed.