Category Archive Digital Marketing

For an eCommerce marketplace in UAE, Coronavirus has brought oodles of opportunities to streamline the sales funnel. As we know coronavirus has crumpled every business and that has affected their revenue goal extremely. But remarkably, the digital market has found its ways to deal with the Pandemic.

Human lives and public safety, are the top concerns when it comes to dealing with this deadly virus. And as Government agencies have released guidelines for people to avoid crowds, it becomes a serious business.

However, to meet the daily demands of grocery, and other goods digital marketplace is a winner. As it is helping in meeting users’ demands for daily-services and offering a very structured supply chain.

Covid-19 has changed consumers’ behavior!

To practice social distancing and follow the guidelines issued by UAE Govt, it is mandatory for people to stay indoors. However, staying indoors can bring a glitch in meeting the daily requirements. Here the digital marketplace is the best platform for the users and businesses as well. 

We have already witnessed the behavioral shift, wherein people are avoiding workplace, restaurants, stores, and other public places. So they can be shielded against coronavirus, but that does affect them as well. As they cannot get their daily grocery and other items through physical stores.

We all know that precaution is the treatment for Coronavirus. And to meet the daily requirements, we all need different products. However, going to stores where there is a higher risk of infection, and less inventory, is not an ideal decision. Rather, consumers prefer to move to an online portal, where longer delivery windows, better product choices, and safety is ensured.

This transformation brought to the consumers’ shopping behavior, speaks worth of digitalization. It would not be wrong to say, that better eCommerce technology can help shape and improve the future of your retail business immensely.

How E-commerce brands would benefit from new shopping habits?

It is a known fact that businesses ranging from small- medium to large sizes in UAE, are facing challenges due to the outbreak. It has indeed become a major concern, to continue with their manufacturing operations. As we all know, most of the factories are shut down, and some are working with limited manpower. This is causing delays and bottlenecks, resulting in a loss for brands to supply products to customers on time.

On the other hand, people are staying home, and are working remotely during the day, and can’t step out.

Here, you must understand that whether it is out of monotony, necessity, or both, people are bound to shop from their phones. As physical foot-fall has decreased to null, online shopping is the only resource for the users to meet their demands. 

And this new shipping habit would continue in the future as well when the virus threat would subside. Hence, embracing the digital mode now will help your business to survive with the long-term plan.

 Now shop with Tradeling!

Tradeling is a new digital marketplace focused on B2B transactions in the MENA region. This portal is letting businesses to join and offering incentives amid the coronavirus pandemic. The brainchild behind this platform is startup veteran Muhammad Chbib as CEO, focusing on creating an e-marketplace across the region.

Tradeling is created through Dubai Blink, which was announced last year by the Dubai Airport Freezone Authority (DAFZA) as part of the Dubai 10X initiative. 

As per the reports, by the end of the year, suppliers and MENA-based buyers can register on the platform FREE of charge. And there will be no commission taken as well. However, currently, the platform is allowing companies to order boxes of sanitizers and other supplies.

Sheikh Ahmed bin Saeed Al Maktoum, chairman of the Dubai Free Zones Council, said, “Tradeling serves as an innovative model for the future of the global supply chains that will strengthen global trade and position Dubai as the hub for smart B2B transactions.” 

Why Tradeling will win the race?

To beat the ill-effects of Pandemic, this next-generation technology will offer a seamless platform. Also, UAE businesses will be able to explore new opportunities for growth and expansion, amid economic stress. 

Food for thought

Sadly, it is very true that sooner businesses of all kinds will face the financial hit due to the coronavirus. Therefore, you need to focus more on positioning your retail brand as a trusted platform. This will help you to create lasting connections with your audience. Also, pick the digital marketing strategy for long term benefits, so when this virus subsides you would be the first to market and capitalize. You must understand the worth of online presence holds for your business. Henceforth, you must embrace it within your business model now to excel ahead. The digital presence will help you sustain, survive, and plan your comeback story.

So invest your research in crafting a robust digital marketplace and make a massive come back soon.

Data monetization trends analysis shows that it is increasing at a good rate by considering various industrial parameters. Learn more about the data monetization trends from this article.

According to the research conducted by knowledge sourcing intelligence to estimate the India data monetization trends by considering- Market size, opportunities, share, and trends by offering, by the implementation, by enterprise size, and end-user industry from 2019 to 2024.

The India data monetization market was valued at US$XX.XX billion out of 2017 and is relied upon to develop at a CAGR of 7.02% over the conjecture time frame to arrive at a total market size of US$XX.XX billion out of 2023.

The fast development of industries because of expanding support from the government, the presence of a decent number of MSMEs and enormous enterprises, and expanding digitization of business forms is increasing the volume of data produced each day.

Developing a challenge among enterprises is pushing them towards methods for energizing their income generation.

Exploiting the estimation of information is one such way being received by end-users, in this manner, expanding the appropriation of data monetization solutions. It is driving the development of the market.

The value estimated is based on the examination of the current market trends concerned with the demand, supply, and sales besides recent developments.

Significant drivers, limitations, and opportunities have been considered to provide an exhaustive picture of the market.

Also, the examinations showcase complete information concerning the growths, trends, and industry rules and regulations practiced in each of the geographical regions.

All the more, the entire regulatory system of the market has been exhaustively covered to provide partners better insights into the key elements affecting the complete market environment.

Recognizing key industry players in the business and their income commitment to the general business or significant portion adjusted to the investigation have been secured as a piece of serious insight done through broad optional research.

Different investigations and information published by industry affiliations, investigator reports, investor introductions, press releases, and diaries, among others, have been thought about while directing the secondary research.

Both base up and top-down methodologies have been used to decide the market size of the general market and key divisions.

The qualities acquired are related to the essential contributions of the key partners in the India data monetization market esteem chain.

The last step includes total market designing, which incorporates examining the data from various sources and existing exclusive datasets while utilizing different information triangulation techniques for market breakdown and forecasting.

These are all focussed parameters used to research and estimate the data monetization trends in India.

The corona outbreak has brought the world to a complete standstill with signs of gloom and doom all around.

The crisis has put major economies are under siege with nations like the US, Italy, Germany, France, Spain, Australia, the Netherlands etc. in its clutches completely.

In such tough times when people are stuck at home, digital marketing is the only savior for brands to reach out to their target audience and get at least something going.

The nature of digital marketing is such that it does not require people-to-people contact so businesses can still leverage it and achieve their goals in such a challenging time.

More so, future of digital marketing post corona is not as bleak as other ways of promotion with companies still using this way to garner attention and get some purchase.

Here are some of the ways in which the future of digital marketing can still be safe post this coronavirus challenge –

1. Brands can still connect with their customers on social media  

Even in this unprecedented level of crisis, people continue to have access to social media so why brands should be left behind? Businesses can still connect with their customers on social media and peddle their wares. This trend will continue on even when the normalcy returns to the world.

2. Search engine visibility still matters as before  

It’s true that the world is on its knees but that does not mean all is lost. Digital marketing is still a ray of hope for businesses to improve their visibility in search engines and get found online. The businesses that are able to hold on to visibility in such tough times will gain a lot when the crisis comes to an end.

3. Pay-Per-Click (PPC) advertising will matter more 

The corona crisis may have dampened the spirit of brands but the gloom is not going to last long and the sun will be out blazing sooner rather than later. It’s true that PPC may not pay much dividend in current times but once the glooms lift businesses will turn to it to restore their lost ground. So, it’s only obvious for pay per click advertising to become more prominent in future to help businesses get back on the winning ways.

4. Search engine optimization (SEO) to continue to be in the reckoning

SEO is a key tool to boost search engine visibility and drive traffic to website. It helps in winning organic traffic which is quite unlike paid traffic as its effects last longer. Businesses should still make use of optimization as its efforts take time to bear fruits and that’s why its real significance will come into effect when the crisis of corona ends.

5. Long term strategies to get more focus

Brands now look at digital marketing with high hopes to meet their long-term strategies rather than meeting their short term goals. The focus is shifted on having a bounce-back surge as economies are in turmoil with signs of recession everywhere. In such situations, digital marketing will emerge as a best bet for helping brands achieve their long term targets easily.

6. Localized campaigns to get more prominence

Countries are in lockdown; people at cooped up in homes and shutters are down in most parts of the world. This is definitely not an ideal situation for doing business but the bad days won’t last long for sure. Even in this time of crisis, some brands look to hire a digital marketing company to focus more on localized campaigns to target audience at home. Clearly, digital marketing can prove very handy in keeping any business relevant in times like these.

Be it stocks or international currency, an ‘exchange’ has always been associated with any commercial entity that is susceptible to fluctuations in value. The most expected and latest addition to this bandwagon of exchanges is the cryptocurrency exchange.

The growth of cryptocurrency exchanges is directly proportional to the increased adoption of cryptocurrency, and the number of cryptocurrencies is evolving on a daily basis. Facilitating a systemized barter between different cryptocurrencies is a promising avenue for profits, and cryptocurrency exchange owners are capitalizing on this new platform.

The surprise factor is that these exchanges are making a profit in the order of $1 million even when cryptocurrency and blockchain technology are still growing out of their infancy.

How is it that these cryptocurrency exchanges make money? What is it that fuels the growing craze for cryptocurrency exchange development? Let us read on to find out!

The revenue streams for cryptocurrency exchanges are far from monotonous. There are a lot of methods using which cryptocurrency exchange owners can earn revenue.

Listing Initial Exchange Offerings

Initial coin offerings or ICOs were seen as one of the first major manifestations of confluence between blockchain and investments. However, owing to the dubious reputation and scabby nature of ICOs, they soon disappeared into oblivion. Instead of going through the hassle of marketing the ICO and having them listed on the exchange with an element of uncertainty, a lot of crypto projects and companies have resorted to listing their project tokens on already popular exchange platforms.

This process ensures that no time is wasted in building credibility for the token to assess the credibility of the exchange trickles down to the token itself! This saves quite a lot of time in launching a stable product. However, there is a price to be paid to the exchange for getting the token listed, and this translates into good revenue for the exchange.

An exchange, on average, charges between 5 and 10 bitcoins for listing. Reputed exchanges are known to charge in the range of $1 million to $2 million per listing.

Deposit and Withdrawal Fees

On the surface, it might seem like the concept of deposit and withdrawal fees goes against the basic principle of what cryptocurrency is all about. However, this charge is considerably less compared to the fees charged by fiat exchange platforms like Simplex. Usually, the conversion fees between crypto and fiat, either way, is about 0.01% of the conversion value.

While the small percentage might not contribute a lot to revenue, it does make a considerable impact when it comes to trading volume.

Stacking Schemes

Stacking schemes can be considered an apt counterpart to the concept of fixed deposits when it comes to traditional banking. The funds of traders are locked up in the exchange, and the exchange periodically pays the traders some interest on the amount. The interest usually varies between 1% and 10%.

On the surface, it might seem like exchange owners do not benefit from this. However, when they have access to huge sums of cryptocurrency, they can use it to diversify their investment and create more revenue streams.

For example, this deposit might help cover their running costs, so they can get more companies to list their crypto projects in their exchange.

Consultancy Fees

We have already discussed that the entire realm of crypto and blockchain is in its infancy. There are not many people who can be considered experts in this field, especially when it comes to the knowledge of investing in digital currencies. To enhance the volume of investors, some crypto exchanges have started a parallel service of providing expert consultation to investors, so they can diversify their portfolio of investors and earn a better profit.

Trading Commission

Yes, we understand that most of you might have waited for this topic! Commissions form the biggest chunk of revenue when it comes to cryptocurrency exchanges. Crypto traders take certain transaction fees or commissions to validate their transactions. The transaction fee varies between 1% and 3% of the total trading volume. Coinbase charges 2.99% as a trading fee, and in stark contrast, Binance charges 0.1% as its transaction commission.

What is interesting to note here is that even though the crypto market did not grow well in the previous year, cryptocurrency exchanges were still able to make big profits. BKEX, with a $46.37 billion market value, is the largest cryptocurrency exchange of the previous year!

Launching a Crypto Token

It might not be an exaggeration to say that the profit of the cryptocurrency exchange is proportional to the number of users. Therefore, exchanges launch their own crypto tokens and give a lot of lucrative offers, luring users into their exchange.

Binance launched its own Binance Coin (BNB), and it offered traders an additional commission of 50% on the training fees while trading that coin. This not only led to the coin skyrocketing in its value but also helped a lot of users to make use of this opportunity to get into the business of crypto trading through Binance.

Creating your own cryptocurrency exchange

From the above lines, it is quite evident that currency trading is quite a lucrative business opportunity. However, there are a lot of complications and intricacies involved in creating perfect cryptocurrency exchange solutions.

As a workaround, you can consider using white label cryptocurrency exchange platforms. A lot of companies provide extremely customizable cryptocurrency exchange solutions that have all the basic functionalities of the exchange built within. At the same time, they are flexible enough to accommodate changes in terms of functionalities and UI/UX, so it reflects your brand language and philosophy.

Coronavirus is affecting all industries including digital marketing and online shopping industry.

The year 2020 started with a Coronavirus outbreak in China and now after two months Markets across the globe crashed, states, cities, towns were locked down, sporting events were cancelled, as the menace of coronavirus continued to spread in various parts of the world.

The coronavirus outbreak is changing consumer behaviour in this digital era.

Here we are going to talk about the potential impact of Coronavirus (COVID-19) on eCommerce and the digital marketing industry.

Fear of doing business with China

If you go to google and search for “CoronaVirus through” then you will observe that from aliexpress, parcels to food items… People asked all their doubts on Google some of the examples are “Coronavirus spread through”, “Coronavirus through parcels”. People are afraid of it and it is normal.

Coronavirus is having a massive impact on the stock market and supply chains. This global health scare is creating widespread economic uncertainty which is seen through a fall in the stock market.

London’s share index and other European markets have fallen dramatically, and similar declines will be seen soon in another part of the world due to operational disruptions and an impact on supply chains.

Given the origins of the virus in China, this means that fewer goods that are made in China will make it to market. Even the largest global players such as Apple and Tesla are struggling and have put their business in China on hold.

Ad spends may drop

When the supply chain will be affected, then the availability of goods may be also reduced, which leads to companies holding back their advertising expenses.

If fewer goods reach the market, business houses will see less profit from advertising, so to avoid heavy loss ad executives will pull back from investing in ads.

There are rumours/ expectations/ or assumptions that the corona virus will be resolved by around June, that’s why companies are postponing the ad spend until the second half of 2020.

Marketing events globally being cancelled/postponed

From Book Fare to the movie release, many important events have already started to be cancelled or postponed, and if the situation gets more critical, there could be further withdrawing from events.

As per the recent update Advertising Week Europe, SXSW and Mobile World Congress have already been cancelled, whereas Adobe Summit (US) is taking place as an online event.

Meanwhile, the F8 developer conference by Facebook is no longer taking place. Companies and institutions avoid large-scale gatherings thus most of the webinars, meetings and other events being hosted online.

It is, however, impacting the working, lead generation and other important processes or business houses.

Panic buying may lead to price hikes

Recently, if you’ve been in a grocery store, you may have noticed a lack of hand wash, hand Sanitiser or toilet roll on the supermarket shelves.

Panic buying is one consequence of any disaster, in it, consumers start to stock up and invest in bulk buying which results in Price Hikes of almost every product.

Research from Liberty Marketing recently revealed that due to the coronavirus outbreak retailers’ own brand hand Sanitiser is being sold for more than 5000% RRP online.

Increase in eCommerce

Panic buying at initial forced people to wander, shop to shop and then due to the unavailability of good people are shifting to online stores to avoid the risk of catching the infection.

At many eCommerce stores, sales of household staples such as rice, sugar, and flour are quadrupling compared to the same time frame in 2019.

Thus, Panic buying is also putting additional pressure on the food delivery network. 

Boost in remote working

In this digital age, we can also observe that there is a dramatic change in the way people work, due to this health-related crisis there is a huge increase in remote working.

For example, many workers at Amazon and Microsoft have started working from home.

Additionally, there is a huge increase reported in Usage of online work management software In China.

Microsoft Teams have seen a 500% increase for Team meetings, calling, and conferencing, and a 200% increase in the use of Teams on mobile.

Similarly, Zoom Video Communications has seen its stock price soar and has gained better fourth-quarter results.

Summary of the story is that It is important to keep in mind that the shift in consumer behaviour is a short-term trend.

But if the situation gets more critical, the changes may have a long-term and lasting impact.

At the present time e-commerce represents a bigger share of overall retail sales, compared to other periods so it is expected that the long-term impact is likely to be greater during this health-crisis compared to other health scares on digital platforms and eCommerce websites.

 We would like to conclude this article on a high note that the situation will be normal soon and at the present time brands have to keep customers on priority and they also have to keep an eye on changing customer behaviour, particularly in response to changing ecommerce trends.

Corona Virus is affecting eCommerce and digital marketing, but the industry is expected to be back on track very soon.

Those who are planning to start new e-commerce businesses can consider health and (virus) safety products as a practical option. The demand for masks, sanitiser, gloves, etc. is higher than ever.

Consider investing in good quality e-commerce website development, and you’re good to go.

The digital transformation presents marketing with new challenges and will fundamentally change strategies, processes, and applications in the marketing area. In this article, we will show you where the journey will go in the next few years. Data Science is one of those buzzwords in the marketing of which everyone speaks but whose exact definition sometimes eludes us.

Data Science is a set of tools to extract valuable information from raw data. It is a field that covers multiple disciplines, such as statistics, mathematics or programming, as well as business knowledge in general and the sector to which it applies in particular. Therefore, we see that data science is a kind of “umbrella concept” where different utilities and processes are included. Data science Assignment Help also play an important role in the future of marketing. 

Marketing Tech – what is it?

Marketing Tech can be the most diverse technologies that are used in companies to support and automate all kinds of marketing activities. This can be used to summarize a vast spectrum of different applications: from classic CRM platforms such as digital asset management or email marketing to AdTech solutions to tools for more accurate delivery of online advertising.

The Marketing Tech Monitor

The Marketing Tech Monitor analyzes the current status and future developments in the marketing technology area. As part of the study, 494 marketing managers and directors, as well as digital marketing managers were interviewed. This quantitative survey was supplemented by qualitative interviews with mainly marketing managers and CMOs from large and medium-sized companies. We have summarized the five most important topics of the Marketing Tech Monitor 2019 for you.

1. What can be controlled programmatically will also be in the future

The majority of companies use an average of 25 percent of their marketing budget digitally, and over 80 percent of companies expect this number to increase in the next three years. One reason for this is, from a company perspective, that the programmatic trend, i.e., the automated purchase of advertising space in real-time, will soon reaches all advertising channels – including television. At the moment, the proportion of programmatically targeted advertising is still below 20 percent, but 88 percent of the marketing managers expect further growth in programmatic applications. At the moment, companies mainly use programmatic advertising together with agencies. But here, too, changes are in the offing: the trend is towards “in sourcing,”

2. Marketing automation is picking up speed

While analytics applications such as website analytics are mainly used in marketing tech today, the picture is different for the future: companies plan to focus primarily on dynamic creative optimization (65 percent) and customer data platforms (60 percent) ) and marketing automation (60 percent). The long-term goal of the marketing decision-makers paves the way from the current operational process support through marketing technologies to comprehensive digitization and automation with a focus on automated and individual customer communication in real-time.

3. Individualized MarTech strategy instead of outsourcing

In marketing, the dependency on large providers such as Google (47 percent) is excellent today. But here, too, new trends are in the offing, because over 60 percent of companies want to pursue individualized strategies in the future and reduce their dependence on third-party providers. Marketing decision-makers consider extensive internal know-how, the development of their development plan, and the collection of technical requirements for the evaluation of available providers and platforms to be significant. This means that the points of contact between marketing departments and IT will continue to grow in the future. The aim is to achieve complete data and process transparency and to be able to adapt algorithms yourself in the future.

4. Development and expansion of know-how and cross-functional cooperation

Companies see one of the most significant challenges in marketing tech in the inadequate knowledge in their own company and a lack of genuinely independent consulting and implementation partners. However, new hires can only remedy this in the short term, because to solve a deficit of know-how in the company in the long run, the focus should also be on individual employee training, with the help of which employees receive further training tailored to their roles. In this context, cross-functional cooperation should also be promoted to create mutual understanding between different company areas such as marketing and IT and to shorten long decision-making processes.

5. Changed role profiles in a technological marketing world

With the digitalization of the marketing world, the demands on employees are also changing. Marketing technology experts (74 percent), data scientists (63 percent), and audience managers (54 percent) are particularly challenged to ensure that they can adapt to the changing marketing tech landscape. For example, the role profile of a marketing technology expert in the company develops from a “gatekeeper” function to an instructional coaching and moderation role that mediates between the marketing department and IT.

New technologies are turning the advertising industry upside down at an express pace. Ad Technology has developed into a multi-billion market: Already today, around 16 billion US dollars are being generated worldwide with the appropriate software. Besides, digital tools such as artificial intelligence will change the advertising industry rapidly. Classic business models are already coming under increasing pressure, and traditional actors are threatening to disappear. The critical question of the current Deloitte study “Future of Advertising” is how things will continue for the industry.

“Hardly any other industry is changing faster than the advertising industry,” says Alexander Mogg, partner in the Technology, Media and Telecommunications division at Deloitte. “Digitization has already hit the advertising market with full force. The changes in budgets, processes, and provider landscape are evident and enormous. In addition to the associated uncertainties, there are also opportunities for the actors involved, for example, in the area of ​​target group-oriented advertising.”

What will the advertising world look like in 2030?

In addition to the advertisers, the most critical players in the industry are the media houses, agencies, and large digital platforms such as Google and Facebook, which play an essential role in the placement of advertisements. Their strategic steps depend on how the primary playing field of the advertising market develops – for example when it comes to regulation and consumer attitudes towards handling data.

“Conventional strategy analysis falls short of describing the development of industry in such a volatile environment. We deliberately worked with the scenario design, as this method enables us to go beyond the usual planning horizon of three to five years,” says Florian Klein, head of scenario planning at Deloitte Center for the Long View. “Of course, we cannot predict the future in every detail, but our method allows us to analyze the risks and opportunities of certain strategies. On this basis, we designed four extreme but plausible future scenarios for the advertising industry in 2030.” 

These differ primarily based on different factors:

Scenario 1: The Transactional You

This scenario describes an advertising world in which direct transactions are the focus. Advertising is displayed to the consumer in the appropriate channel, and at the right time, so the advertised product is only a few mouse clicks away. Data is a critical factor in this scenario. They make it possible to target consumers with transactional advertising messages on the right channel at the optimal time.

Scenario 2: The Creative You

In this scenario, human creativity is the source of highly efficient campaigns that are optimally tailored to the individual wishes of consumers and create a strong relationship between consumers and brands. Advertising here is personalized entertainment.

Scenario 3: The Entertained Masses

In scenario number three, advertising is creative, entertaining, and, therefore, attractive to consumers. However, strict data protection regulations largely prevent personalized advertising. Reach is the key, and advertising is often placed in an environment suitable for the masses, for example, during major sporting events or blockbusters. Branding is more important than transactional marketing, which focuses on the number of sales.

Scenario 4: The Fragmented Masses

In the last scene, reach is created by aggregating specific niches. Here too, data protection regulations prevent personalized campaigns. However, data and artificial intelligence are critical functions in the creative process. The strength of brands is a critical factor in buying decisions.

Regardless of which side of the scale of creativity and reach the advertising world 2030 is in, alliances and aggregation are becoming increasingly crucial for the actors involved. Those who are not ready to enter into partnerships run the risk of disappearing from the market or being swallowed up by more significant players. It is also sure that technology, especially in the form of artificial intelligence and data analytics, will play a dominant role in the industry. This means that traditional creative tech skills have to be acquired – and here, co-operations with the primary providers of digital platforms offer promising prospects. At the same time, the large platform providers also need partners, especially in the area of ​​creativity, since they will not be replaced by artificial intelligence in the future.

In this era, the supply of product and services are increasing, on the other hand, there is a big difference between the behavior of customer and their need. 

Hence, the importance of digital marketing is increasing continuously.

Digital marketing is a process, not an activity.

In this post, we are dividing the benefit of digital marketing for business, customer, and society that are the following:

The benefits of Digital Marketing for Business

In the competitive marketing, the benefits of digital marketing helping a business to manage their brand in the business development, growth and success.

Here is the list of the benefits of digital marketing for business:

1. Digital marketing helps a business to be available in the competitive market.
2. It is a base of your business planning because a company creates planning using information about the market, competition, fashion, trends, purchasing power, etc.
3. To increase the selling power of a business.
4. To improve the production of a business.
5. Digital marketing help to distribute your product and services at minimum cost.
6. Digital marketing help to increase the profits of your business.
7. Digital marketing help to do more sell for the business agents, wholesalers, retailers and all are associated departments. 
8. Digital marketing improves your brand awareness.

The Benefit of Digital Marketing for Customer

Digital marketing also helps your customers to make a decision for a product and services according to their interest.

Here is the list of benefits of digital marketing for a customer:

1. Digital marketing provides cost-effective and high-quality products and services for a customer.
2. Digital marketing fulfills the need of a customer.
3. Digital marketing increases the knowledge of customers related to a product and services.
4. Digital marketing gives value for money.
5. Digital marketing offers post sell services like guarantee, warranty, exchange facilities for a product and service so the customer can choose the best one accordingly.
6. It provides information related to the market for a customer.
7. Digital marketing focuses on customer satisfaction.

The Benefit of Digital Marketing for Society

Whole society get benefits from digital marketing, here is the point you will consider:

1. Product and services are available at the lowest cost, so the whole of society gets benefits from it.
2. Digital marketing provides jobs in the industry related to sales promotion, packing, market research.
3. Due to competition a brand market the weak point of another brand so it saves society from bad products and services.
4. All brands try hard to provide better services to their customers so it provides the value of money to society.

In the final words, digital marketing works according to time, place, rights, shape, knowledge, income, interest and many other factors to create the right strategies for the brand that use the sources of the nation in the right direction to provide better value to the customers for business growth.

A minor difference is between branding and marketing. Both look the same; however, for perfect results and analysis, know about branding vs. marketing.

Branding is not about grabbing your attention today, instead, it is about creating a perception over time.

Basic Difference Between Marketing and Branding

• In branding, a logo, a slogan, a text, an image, or a face shows to people many times like hammering to memorize it.
• In marketing, “benefits with feeling” show to people to take future buying action.

Focus Areas in Marketing and Branding

If you want to impress people make it complicated!
If you want to help people, keep it simple!!

• In branding, the focus is to display name, image, face, slogan, etc.
• In marketing, the focus is to collect customers’ information like emails, phone numbers, addresses, etc. for Remarketing.

Location Target in Branding and Marketing

• In branding, a place is taken for the long term, and branding is done through online and offline media. You may have seen when any brand launches himself; they stick posters in the whole city. The more they hammer your mind, the more progress they get. It does not have any new benefits.
• In marketing, a location is taken with a process. The manager makes a strategic plan and analyzes results.

Results Calculation

• In branding, results are considered for a long time. In branding, you cannot measure results in a short period. Branding results are evaluated by brand value.
• In marketing, results are considered according to the marketing plan, but it is also long term but shorter than the sales plan. The balance sheet evaluates marketing results.

Easy Way to Make a Difference – Think of Politics

• Showing the big face and identity is branding.
• Processing the strategy to win the election is marketing.

Branding has Less Mortality Rate

• Branding works as immortal if it is done perfectly for many years. We never forget a few brands, a few historical people’s names. Branding starts with one individual or team, and after a few years, everyone starts branding without knowing that they are branding. You may see a few brands like Google, Facebook, Whatsapp, Amazon. Almost everyone knows the name and shares it with others who don’t know these names.
• Marketing is changeable according to the current scenario, the needs of people, and location. People don’t want to do marketing for others until they get paid something. Marketing is mortal. If you stop marketing, it will stop giving results after some time.

Mind Game

• In branding, a name/logo/slogan tried to store in your subconscious mind by showing the same thing many times. Once the name stores in your account, the game becomes easy. The items stored in your memory becomes your asset, and your asset becomes your idea, and you can fight for your idea. It is just like transferring ideas one mind to another mind without permission. If someone goes against your idea, you start fighting, start convincing others, start marketing, and start selling. You become the ultimate seller without getting paid. Strange but true…
• In marketing, things stored in your cache memory like cash in the wallet. You see something until you need them. In marketing, you see the benefits. Benefits are worked until you have a need. When the need is over, no reason to see the benefits of a thing. Suppose you have a deficiency of iron in your body. You intake salads, medicines, spinach, go to the doctor, etc. when you see the report that now you don’t have any deficiency of Iron, you even forget the name of medicine which you used to take regularly. Marketing works until you need it. It is focused on your needs. Marketing is your bank balance; branding is your heritage, where you get a royalty.

Simplicity

• Branding is simple; without many strategies, one can start branding. For this, one needs a name, a logo, a face to increase the value.
• Marketing needs experience, expertise, strategies, processes, and analysis. It is not an easy task. It needs patience and a mind who can measure the result.

One to Ten Years Goal

• If you are looking for short term success, branding is not your cup of tea. You need years. For one to five years’ goal, branding is not suitable for you.
• Marketing gives success even in a short period. If your goal is for up to 10 years, you should choose marketing as a good tool. You can analyze results and act accordingly. You can earn huge amounts of money with this.

Success Rate

• The branding success rate is very less. If you do not have a good budget, you do not have much time; then it will fail. People will forget you simply.
• The marketing success rate is high.

What to choose – Branding or Marketing?

According to your goal’s period, you should choose branding and marketing. You can start both at one shot because, in marketing, it is automatically doing your branding. However, it should be clear in your mind what you are doing? You should not judge results through values if you are marketing, and you should not measure results in the balance sheet if you are branding. I hope the concept of branding marketing would be cleared.

A health care organization needs to have a successful website to win patients. For this, your website must have an online presence and your patients can easily find it.

Health practitioners need to rank their websites to get potential patients for scheduling the appointment. Whether you are a big organization, a small brand or wish to set up a health care business, you have to market it to attract customers 

If you want your medical website to be on top of SERPs, you need to follow some basic SEO tips for healthcare to increase your website search rankings. 

1. Design Your Medical Website:

Your efforts to start your business start with designing a solid website. Designing and updating your medical website regularly is of utmost importance. Ensure that you have a Contact Us; about us page and your website must contain all the information like your name, address and phone number along with the best reviews you have received for your outstanding services.

 Your website showcases the vision of your practice. Make it well structured and optimized to fetch more revenue and patents. You can hire a professional designer to help you in improving the performance of your site, user-friendly patient experience and boost your income.

 Website security, speed, and mobile-friendliness are important ranking factors to take care of. Make it clear, simple and navigation friendly. Showcase only the relevant information. More than 70% of users look for information from their mobile devices. Make it mobile-friendly for users.

2. Get Positive Reviews:

For ranking on Google, reviews/testimonials are important things to have on your website. Show the direct reviews given by people and the reviews given b third-party vendors like Facebook, LinkedIn, Pinterest, etc. They are a string parameter to rank your site.

 You can generate reviews by listing on your sites on various platforms. Use a review generation application to carry out the process through email or messages.

 According to a survey, a large number of patients look for online reviews before booking their appointments for new physicians. The honest reviews create a first impression on your new patients. Observe your reviews and improve effective evaluation from your patients.

3. Create Social Media Profiles:

Create social media profiles on several platforms if you wish to stay in a competitive edge. Because the social media pages help you build authority and increase your website organic traffic. It is a better chance to rank your websites. Keep publishing the best content and regularly share it on different social media platforms. It will allow you to take your business to relevant and prospective customers.

It is one of the fastest ways to reach your audience. Share it with the right public. When your business goes viral, it will get more engagement and awareness from the market.

4. Submit Your Website To Google My Business:

Get your clinic website listed on Google My Business. For this, you need to create, claim, verify and update. To strengthen your health care campaigns, it is the best strategy to rank your website. It is a free tool available for carrying out your business on Google.

 To boost your SEO and ensure you are a genuine organization:

 1. Include the most searched keywords according to your business.

2. Eliminate any duplicate information.

3. Add your name, contact number, address and other contact information on your website.

4. Showcase your services and hours of operation

5. List your services under different categories

6. Add videos, images of your clinic.

7. Add reviews and testimonials of your website.

5. Improve Content Quality:

If you are getting ranked through on-page SEO or off-page SEO, the content plays the main role in both the strategies. After your website attractive design, your content plays a vital role to attract the crawlers on the search engine results page.

Google keeps the most updated and fresh sites on search rankings who constantly keep updating their website content. If you don’t update regularly, your website is considered outdated according to the ever-changing market standards. To create the right content, look for your prospective audience, type of information they need, and the most keywords.

Make the content simple and easy to read.

6. On-Page SEO Techniques:

On-page SEO refers to the techniques that are taken directly from your site for its ranking on the search engine. It refers to the code, images, headlines, and videos that make your website ready for search engines. Mobile responsiveness and page loading speed on your site depend on these factors.

1. Title Tags: It specifies the title of the web page which is crucial for SEO and sharing and is clickable. The title should be a unique, attention seeker, of specifying the length, with targeted keywords, and should briefly describe the page’s main content.
2. Description Tags: It contains the short description and is below the title tag. This should not be more than 150 characters. It is used to influence people to visit your site.
3. Site speed: It is a significant algorithm for Google, to know the loading speed of your site. Your site speed shows how quickly users can interact with your website and access the information.
4. Mobile responsiveness: In today’s market trends, it is significant to make your website mobile-friendly because this device is readily available to users and accessing information through it is easy for them.
5. Keyword Meta Tags: Use the most searched keywords for better rankings. Though they are not visible to visitors, they can be seen only by search engines. The keywords and using them in the right density determines your ranking factors.
6. Header Tags: The header tags are used to inform engines what your website is about. Use keywords in headers. Make them consistent and eye-catching.
7. Anchor links: They are clickable text. Your anchor link should be in context to the page you are linking.
8. Alt tags: It is an attribute for image tags, which is an alternative text for Search engines.
9. Sitemaps: An XML sitemap allows a search engine to crawl the listed URLs. It is significant for good SEO practices.
10. Footer: Optimize the footer menu including copyright information of your site.

 7. Off-Page SEO Techniques:

 The optimization strategies that take off your website is called off-page optimization.

 Backlinks: Linking your website to any other health care website is the factor for off-page SEO techniques. They are called external links. These backlinks should be relevant to your business. They will give credibility and authority to our site. They help in the indexing of the website page. To get the backlinks, improve your website structure and make the content valuable. 

 You can get backlinks through:

1. Writing Blogs and Articles: Writing blogs and articles are healthy strategies to promote your website. They will also clear about your website and you can use your website link for promotion.
2. Reputation Management: A user considers your website trustworthy after reading the reviews. Respond to all the reviews and ask for their inconvenience if faced with any. Keep your patient’s identity uncovered. 
3. Press releases: It is a great source to know the healthcare publications and reputed authors about the launch or your new product or services.
4. Search Engine Submission: Submit the website to popular search engines like Google, Bing, and Yahoo.

 8. Technical SEO:

 It is the process of optimizing your website for indexing and crawling. Your website page speed and load speed are the most crucial ranking factors. You can hire a web developer for website optimization and keeping track of your website’s speed. For the technical set, your site should be mobile-friendly.

To quickly load your website, use the hosting and preferred domain, use Secure Sockets Layer, and avoid duplicate content as it will confuse the readers. Get your website registered with Webmaster Tools and Google Search Console.

They are a free tool to submit your website for indexing. With these tools, you can view backlink of your site, trace spam links and test mobile-friendliness of your site

 9. Install Google Analytics:

 Installing Google Analytics will allow you to view the number of visitors on your site, your source of visitors, the most popular pages on search rankings, stats and the pages where users leave the site.

It helps you to deeply analyze your site. The use of Google Analytics will help you to structure your business. You can access reports of your website and save your efforts and time. It understands the events like external links click, downloads, and internal linking.

You can track the total number of pages viewed, unique page views, average time on a page or website, bounce rate and visitors who exit the page. Google Analytics answers your queries like how to improve the website’s speed, which piece of content is most liked by the visitors, which websites send the most traffic to your site. This tool is free to use, can be easily set up, customizable documents, allow easy integration of Webmaster tools and allow dynamic integration with AdWords.