Category Archive Digital Marketing

Let’s be honest; almost all entrepreneurs measure their success through the revenues generated by their respective companies. 

And there are thousands of ways to gain amazing benefits out of your business and generate sky-rocket revenues. 

One such popularly used method of generating incredible leads and revenues is by availing the services of a PPC management company. 

PPC (Pay Per Click) is one of the most preferred ways of reaching the goals a company has set for itself in a very short timespan. 

Around 45% of all small businesses, including some of the most reputable ones like Hestabit, prefer running paid campaigns to boost their business growth and generate great leads. 

But the one question I would like to ask all Marketers is, “Do you actually understand the fundamentals of paid advertising?” 

This is where most would fumble. 

The world of PPC looks captivating, but how well do we know it? Are we familiar with each term related to the paid campaign we are about to run? 

If you consider yourself to be a PPC pro, test your knowledge skills with this write-up. And if you want to boost up your PPC knowledge, then you are in the right place. 

Let’s magnify your capabilities. 

What is PPC?

If done in the right manner, PPC can generate quality leads for your business. The Pay-per-click model of advertising falls under the category of Search Engine Marketing (SEM). PPC allows an advertiser only to pay when users interact with the advertisement they have published through clicks or impressions.

This type of advertising is the most common one you’ll see in search result pages (SERPs) like Bing and Google but is also used on many social media channels. 

What are the benefits of PPC?

Would you pay for advertisements to reach your audience organically through good quality content and planned placement of keywords? 

There is a straightforward answer to this, keyword placement is incredibly capable, but there’s a hell lot of competition when it comes to that. 

That doesn’t mean you would have to disregard SEO completely; it remains one of the most effective activities to boost your website’s ranking. 

But if you can rise your way to the top with a little investment in less time, what’s the point of waiting for so long? 

A simple, well-placed PPC advertising can provide you a variety of benefits like: 

1. Promote your upcoming marketing initiative
2. Improve brand awareness
3. Rank for complicated keyword terms

In simpler words, it is the shortcut to success. 

Recommended Post: SEO vs PPC – Which One to Prefer For Better ROI?

What are the terms you should be familiar with?

There are some terms you should be familiar with if you wish to take forward your business with a PPC campaign. 

• Search Engine Marketing (SEM):

The main aim to perform digital marketing is to get your company’s name ranked somewhere on the top, which can be done in a variety of ways. Any digital marketing run on the search engine is called SEM. 

SEM is the umbrella term that includes both paid and unpaid advertising for search engine optimization. 

Every PPC activity occurs on the search engine.

• CPC:

CPC refers to cost-per-click. It is the amount an advertiser pays for every click that your advertisement generates. You can understand CPC as an auction bid through which you can determine where you need to place your ad. 

So, a higher bid will land you up in a better placement. 

• Ad Rank:

The Ad Rank value will determine your ads’ position on the search engine’s result page. The mathematical formula to generate your ad rank is Quality Score x the maximum bid. 

• Quality Score:

Quality score refers to the ratings provided to you by the search engine based on your Clickthrough rates (CTR).

This score is measured against the total average of all equally positioned ad’s CTR.

This depends on the placement of relevant keywords, quality of landing page, and the past performance of your SERP. 

• Maximum Bid:

The maximum bid refers to the maximum amount you can pay per click on your advertisement. 

To determine the maximum bid for your ad, you can set the CPC to manual. This will allow the search engine to manage and adjust your bids to align with your business goals.

How can you get started with PPC? 

The easiest way to get started with your PPC campaign is to avail PPC management services from a reputed company. There are a variety of companies you can search for when looking for PPC, the best to our knowledge is Hestabit.  If you have any other option in your mind that you think is trustworthy, you can go for it. 

If you wish to know the intricacies of it, we would love to present them to you. 

The steps involved in the process:

• Set up the Parameters:

This is the first and foremost step that you need to take to grow with PPC. If you fail to establish the parameters, you expose your ad to inefficiency. The metrics you set must align with the ultimate business goal you have in mind. 

Consider how you can make your paid campaigns meet those business goals? 

Think of what needs to be accomplished- sales, user visits, brand awareness, or anything else? 

And how much can you afford to pay for your PPC campaign? 

Make sure your ad addresses all these points: 

1. Who’s going to be your target audience?
2. What would be your campaign’s theme?
3. How are you going to measure your success?
4. Which type of campaign should you run?

• Create Your Goals:

The goals you set for your PPC model will help you measure how much you could achieve with the campaign you have run.

Remember, their goals are not to be confused with the parameters you have set. That is totally what “should” be achieved; this is what you “desire” to accomplish. 

The following factors will help you determine your goals and the way forward: 

• Brand Awareness: Refers to the familiarity of the audience with your brand. This can be measured via direct traffic, surveys, and social engagement. 

• Lead Generation: It is the direct result of building an engaging and relevant landing page to support your ad. Lead conversion for each landing page that you make can be tracked by Analytic Tools such as Google Analytics. 

• Offer Promotion: This is a great way to quickly scale up your product’s demand by giving limited time offers, run contests, or provide product discounts.

• Sales: How much your product is sold depends mainly on the paid campaigns you run.

• Site Traffic: If you need to achieve excellent site traffic, you need to put high-quality content on your website while you run your PPC campaign.

Choose Your Campaign Type

If you know how you’re going to advertise, you’re still not done. You must also understand how you are going to take this forward. There are several types of PPC campaigns, the one you select will determine where you place your ad, which will determine how your audience will reach you. 

You can gain proper insight into this particular aspect by consulting a PPC management company and taking its expertise. 

If you wish to make it happen on your own, here’s some things that can help: 

• Search Ads: These are the text ads that pop up on a search engine.

• Display Ads: These ads are mostly image-based and placed on external websites like social media platforms. 

• Social: These are the ads you see on any social media platform like Twitter, Facebook, Instagram, etc.

• Remarketing: Are the ads you run through cookies or a contact list. They are based on data of those users who have interacted with your business in the past.

• Google Shopping: The most effective way to advertise for an e-commerce site. The ad you display would be shown as a carousel on the search page that best suits your target audience. 

• Perform Keyword Research:

Every ad you run needs to have a stable keyword it targets; this is how you will make your search engine recognize the time and platform your advertisement is published. 

This will drastically alter your quality score.

Therefore you need to choose the keywords that align with your theme and brand and get you where you see yourself once the campaign is over. 

• Set Up Google Analytics And Tracking: 

Google Analytics is a free of cost tool that can track your user journey. Therefore, you have no reason to refrain yourself from installing it. 

The tool will grant you insights about your website’s performance, user interaction, and the content your users find attractive. 

The information you obtain out of Google Analytics can be used beyond PPC as well. 

Conclusion:

PPC is hands-down the fastest way up. We see no reason as to why you should not run a PPC campaign. If anything, PPC can make you reach heights you only imagined. 

If you avail PPC management services of any reputable company such as Hestabit, there is no doubt that you can record a great deal of traffic, and lead generation. You’ll ultimately get a good and loyal user base along with significant revenues. 

The only thing you need to ensure happens while you run your PPC campaign is to run it right. 

But that’s no brainer! Any good company can make it happen for you. 

So up you go! 

We already know very well that change is the rule of nature, everything changes with time. And those who adapt these changes with the same pace tend to be more successful than the rest of others.

There is a saying by Stephen Hawking – “Intelligence is the ability to adapt to change”.

It is similar to the marketing trends, it keeps on changing. Something which is trending in the market right now might not be the same in the upcoming month.

The marketing strategies which were working very well a week ago might not provide the same result one week later. Especially in the current situation, when the entire world is hit by the CoVid-19 pandemic.

The marketing trends have been completely changed. Marketers can not use the same strategies which they were using previous to the pandemic.

The market across the globe have been affected adversely due to this pandemic, resulting in most of the business being digital, which leads to the rise in the number of Digital Marketing Jobs available currently in the market.

And marketing experts are now changing their marketing strategy completely to match the current marketing trends post CoVid-19. Let us discuss the marketing trends which will be most suitable post-CoVid-19 in detail.

Marketing Trends Post CoVid-19

If you want your business to stay at the top in your industry, you must understand your customers’ needs and understand the current marketing trends and plan your marketing strategies accordingly to meet your customers’ needs and provide value to them.

Here are some marketing strategies which will be effective post Covid-19.

1. Personalised Content

In the present era, it is very important for you to personalize the content according to your customers so that it provides value to them, not just showing them irrelevant marketing ads that are of no use, it will instead irritate the customers.

A survey of 1,000 people shows that 90% of them found personalization much more appealing and 80% accepted they’d be willing to give their business to a company that offered them a personalized experience.

2. Interactiveness

We all have heard this marking quote, “content is king”. It is still valid and will be valid even in the upcoming future. The more engaging and interactive contents like video contents, infographics, etc acquire more attention and allow users to spend more time on it.

This helps in creating a brand image of your business as if the people like your content they will be more engaged and will share it with their friends too. It is a win-win situation. As word of mouth is said to be more effective and free promotion of your business.

3. Shoppable Posts on Social Media

Since the CoVid-19 pandemic hit the world, people have been staying inside their home and spending more quality time with their family members and also working remotely from their home. As a result people started to spend most of their time using social media and browsing the internet.

In a survey report it was found that approx 72% of the user purchases a product right from their instagram app, and in another survey of more than 4,000 Pinterest users, it was found that 70% use Pinterest to find new and interesting products.

4. Google Ads

Google Ads has completely changed the typical ad strategies by providing the smart bidding and automation of the ads, it makes use of machine learning in order to optimize your bids, helping you in targeting more relevant audiences.

This provides you different options to maximise your conversion such as the ability to choose conversion action at the campaign level, to set your bids to change automatically when sales start or stop, to optimize bids over multiple campaigns with a chosen set of conversion actions, and many more.

5. Position Zero in SERP

The number one position of the Search Engine Result Page (SERP) is no more in the strategies, the recent top position of the SERP is the position zero of the SERP for which all the marketing experts are trying to rank their website, it can also be stated as the future of Digital Marketing.

It is a snippet of text appearing above the search results. This provides the most relevant information about the query which was searched by the user in the search engine, it is mostly preferred by the users as it provides the most relevant and quality of information.

There are several other marketing strategies which could be used after the CoVid-19 pandemic, if we start to include them all there will be no end to it. But these are some of the top marketing trends which you will find very effective post CoVid-19.

Every business industry is changing their strategies accordingly to provide more valuable and relevant products and services to their customers and trying to remain at the top of the industry, these top marketing trends will help you to achieve what you are aiming for.

Wikipedia is the number one, most trusted, and informational online source to get accurate and original information about a topic.

Here I am going to share with you strategies to get new article approval in Wikipedia.

Before start, I would like to inform you that Wikipedia is a free encyclopedia for informative content not for the promotion.

If you are thinking to promote your website, business, product, and services by creating Wikipedia article then you are just wasting your time and money.

These Wikipedia article approval strategies are only for the topic, business, person, place, product, service, and things that are already popular but not available on Wikipedia.

Lets get started.

Create an account using a non branded and uncommon username. Example: orangemike

Update some already approved articles using the authorized references of the latest news, announcement, and award/certificates.

Make a good reputation Wikipedia account by helping the Wikipedia team by fixing the incorrect information.

Review some related articles on Wikipedia.

Prepare your article matter before applying for a new article.

Don’t use we, you, I, they in the content.

Collect all the related Wikipedia articles that you will mention in your Wikipedia article.

Try to involve your article topic in all related live Wikipedia articles.

Click here to request an article on Wikipedia.

Defend Wikipedia’s Independence

Conclusion

Hope you like the quick strategies. I can write the strategy in lengthy content but my goal behind this topic is to provide you quality information in minimum words.

In this blog, we are discussing the importance of SEO link building. Most search engines index websites on the idea of back links.

Link Building for top Website Ranking

Link Building help websites to urge rankings on prominent search engines like Google and Bing.

Even within the coming future backlinks and link building will remain the prominent factor to offer eligible rankings to websites and blogs. This may continue till search engines give significance to SEO or search engine optimization.

Thanks to of these reasons it’s very essential for you to try to link building or create back links on the content of your personal or commercial website.

Keep on moving with Google algorithms

Today most firms giving services of search engines optimization know that when website owners create back links on their sites then they get website traffic.

Deem example when any owner creates a back link on his website then search engines spiders get activated. They serve content to the relevant visitor consistent with the relevant keyword that was typed by him on the search engines.

Do you want the best SEO packages for your website? Google is creating also as updating its algorithm per annum consistent with the stress of website owners who needs sufficient website traffic.

Once you create back links of your own sites or sites of other websites that have an equivalent quite relevant content then more visitors land on your website. These visitors also attend those links of other sites that they see on your site.

Take benefits of SEO link building

If you’re keen to urge the advantages of link building within the field of search engines optimization then blogging can assist you well. Once you write and post blogs you’ll create back links to your website in order that audience can land thereon.

When traffic involves your website then you’ll convert into conversions and results in sell your products and services to them.

We are suggesting you to try to to blogging because it’ll make Google to index your content high in search listings. Google likes to crawl and index latest written content.

Just keep it up blogging with back links to your website and see the miracles how your website receives more traffic and conversions. Meet them where they’re already spending time: over the web.

Advertising and Marketing has always been about connecting together with your audience at the proper place and within the right moment. In order that you would like to, today the reality is that people spend as long online as they won’t to 1-2 years past.

And while we are saying it tons, the way during which that folks shop and buy genuinely has changed, which suggests offline marketing isn’t as effective because it won’t to be.

Digital Promotion is an umbrella word for many of your on-line advertising efforts. Companies leverage electronic stations like Google search, social networking, electronic message, and also their sites to contact their prospective and current clients.

The shift towards eCommerce & mCommerce has not stopped consumers from shopping in the physical world.

Even though there is a rising percentage of eCommerce sales, still most of the buying happens in offline stores.

Hence, the offline brands have the treasure trove of offline data.

To leverage this offline data and resolve the identity of your customers across the online environment, you need superior advertising and marketing technologies.

What Are Offline Brands Doing With This Data?

Unlike online brands, some offline brands are only creating offline marketing campaigns.

They are not really venturing into online advertising or online targeting.

So, most of their data is siloed and is not generating additional revenue streams for the business.

Due to this, targeting audiences with personalized ads is not possible.

So, What Should You Do?

You should leverage your data to target your offline customers in the online environment as well. Wondering, how it’s possible?

Register with AudiencePrime Data Onboarding platform and access a wide range of features from Identity Resolution to Programmatic Advertising.

Does Data Onboarding Help in Creating Personalized Ads?

Yes, of course! Data onboarding is the process of connecting offline data with online ids for marketing efforts. In fact, it allows you to leverage your offline data and reach your audiences online.

How Does Data Onboarding Work?

Data onboarding happens in the below mentioned steps:

• Step 1: Anonymize your offline data
• Step 2: You have to onboard your offline data into the platform
• Step 3: Enable user matching/ resolution (Identity resolution)
• Step 4: Offline data matches with online ids to form a common id
• Step 5: Perform audience segmentation
• Step 6: Create ad campaigns
• Step 7: Activate it in various online channels

So, through the above mentioned steps, it’s evident that data onboarding/CRM onboarding matches and maps your offline customers in the online ecosystem.

After you identify your users online, you can segment your target audiences as per different criterias.

Therefore, it brings us back to the question ‘How can you personalize your ads based on Offline data”?

Now, your offline data is combined with online data to form one common identifier. This identifier is nothing but persistent ids.

These persistent ids help you reach your audiences across multiple devices as well channels/platforms.

So, now you can build personalized ads and target the right audience at the right time with a right message.

Ofcourse, identity resolution forms an integral part of the process. It further drives you towards people-based marketing.

What are the benefits of Data Onboarding?

Data onboarding helps you in:

1. Gathering your siloed data into a common platform
2. Resolving the identity of your users
3. Targeting and retargeting your customers
4. Reaching customers online with very less effort
5. Maximizing your customer base
6. Creating a brand awareness online
7. Generating multiple revenue streams for your business by leveraging data
8. Following customers through multiple digital touchpoints
9. Engaging your offline customers with personalized ads in the online ecosystem
10.  Improving your ROI

Conclusion

Any offline brand without or very less online presence can leverage their offline data and perform digital marketing with the help of data onboarding.

The adtech and martech industry is dynamic and there are a lot of technologies that are supporting the brands to optimize their businesses through targeted marketing.

The internet is not like some mid-20^th century small-town library with a few rows of books, a handful of dated periodicals with color photographs, and a register full of late-fee nickels and dimes. 

As quaint and charming as that may be, it is not how you want to present your business online.  But that is exactly what you are doing if you have an e-commerce store that doesn’t have video content. 

The internet is a bustling multi-media megalopolis of non-stop entertainment, information and commerce. 

If you’re an e-commerce store owner looking to keep up with the ever-growing competition, creating product videos could be the best thing you can do for your business if you aren’t already using them.  

Why is it so important to use product videos?  

One simple answer is something traditional store owners have focused on for decades if not longer: product placement. 

For customers to buy your products they need to be able to find them, and product videos help increase your store’s prominence. 

Websites with video content get a bump in Google search results over sites without video. 

The search engine behemoth also has a separate search results category specifically for videos as well. 

Raising your profile on Google is a no-brainer, of course, but videos can also give your business a presence on YouTube which is a juggernaut search engine in its own right. 

If for no other reason, increasing your rankings should be reason enough to start rolling cameras on your products, but videos have additional benefits for your e-commerce store once potential customers arrive.

When customers are focused enough on your products to find your online store, product videos can be the difference between a sale converted and a sale lost. 

A comparison video between similar versions of a product or a tutorial video demonstrating a product’s use or installation or operation will engage serious customers.

Recommended Post: How To Customize Your Youtube Channel

We heavily use these on our own Ecommerce site with an entire library of videos you can find on our site that includes reviews of different bidet products, in addition to product comparison videos of the different products. 

Whether they are looking for details about how the accessories of a juicer are used or how to install a home rock-climbing wall or whatever specific product it is, video demonstration will build a potential customer’s trust and confidence in a way text and photos alone cannot achieve. 

Plus, video content will make your e-commerce store feel more complete and better qualified. 

At this point, not having videos can make an online retailer seem less professional for many consumers. 

What Kind of Product Videos?

By now it should be pretty obvious that product videos are a good idea.  But what kind of product video should you create? 

As noted above, tutorial videos that educate people on products are a great idea. 

So, video content that demonstrates a product being installed or used is a great category to focus on.  

Another valuable type of video for your site is the comparison video.

Customers who are at the point of comparing specific models/brands/styles of a product are ones who are looking for information to help them make a purchasing decision. 

And these are visitors you want to attract to your store.  Here’s an example of a “comparison” and “best of” video that we use on our own site and YouTube channel. 

And a general note about videos – don’t worry about making a quick 30-second “commercial” video. 

The short video clip may have a home on social media, but for businesses, longer videos can be better. 

In fact, YouTube now has more emphasis on “time watched” as opposed to number of views. 

With a handful of informative comparisons and “how-to” videos, you can raise your store’s visibility and set yourself up for greater sales volume.  

People are online more than ever right now, and video is the universal language of the internet. 

Many customers expect product videos in some capacity, whether it’s a simple video review of the product, a side-by-side comparison of similar products, or a step-by-step guide on the product’s use and care. 

For the serious e-commerce store owner, product videos are a must-have to see your business grow and succeed in the online marketplace. 

YouTube is one of the most popular video sharing site. Many people use YouTube to earn money by creating videos and posting ads nearby. You can also create your own channel and become YouTube partner, which will allow you to earn money from advertisements on your videos in 2024.

According to 2023 research, YouTube has more than 2 billion active users every month and 79 percent of users have their own account on it.

The Internet today is a vast portal of knowledge and opportunities.

Thousands of websites, millions of curious minds using them, engage themselves on the internet according to their comfort and convenience.

And especially in a phase like today where the world is going through a global stressful pandemic state, the internet has no doubt proved to be a boon for everyone.

From entertainment to business, education to relaxation, name your genre, and BOOM!! You get what you need.

 Although there are some ways that a person can utilize this aid of the internet like getting cash via PayPal for the most basic things, there is one specific website that has been quite famous among everybody.

And especially among the youth for a long time and not just for amusement and relaxation but also for educational and commercial purposes: YouTube.

The name in itself suggests the idea of exploring and perceiving what YOU like. The other half of the name points out the term generally used to denote the older version of television, TUBE.

So now, the question is, how do you want to use this endless and convenient portal?? Just know your genre and purpose, and there you go!! Several videos to choose from.

And if you are someone with a box full of ideas and looking for a way to execute those to earn some profit, then here are some quick ways for you to maneuver it and secure online money through YouTube.

A Fan Of Comedy And Mimicry: Create A Channel And Entertain People

Fun and comedy channels on YouTube are widely followed and appreciated by the audience nowadays.

There are several YouTubers today who are earning fame, love of viewers, and constant money by using their talent and creativity wisely.

If you can make people laugh and enjoy, then this is the best way you can utilize it.

Choose your niche, create an attractive channel, make videos in your unique style.

You can follow many examples in this genre that started from scratch and became a well-known face of YouTube.

Bhuvan Bam, Ashish Chanchalani, David Dobrik, Dolan Twins, and many others are some very inspiring examples in this field.

Make your channel’s theme as attractive and as bright as you can. Advertise and promote your channel as much as you can.

As the number of subscribers and likes on your videos will increase, according to a set pattern of YouTube, you will start earning profit.  

Impart Your Cooking Skills To The Viewers And Earn

If you are an expert in the kitchen, then show your expertise through well-shot videos and teaching your tricks and tips to the audience.

Get inspired by popular cookery channels like  Bon Appétit, Steve the Bartender, NishaMadhulika, and the list goes on and on.

Create well-scripted content, make the videos and recipes as attractive, and as clear as you can.

You can also give out your unique tips and tricks to the viewers. This will attract them to learn new facts which they don’t already know.

For Homemakers, willing to start a career, this is the best and most convenient option to earn money in 2021 from their experience and field of expertise.

Have Perfect Knowledge To Give Out A Review?? Create A Channel Of Your Own

Checking out a survey and making the best choice about things is what everyone does nowadays.

Whether it is about a movie to watch or a device to buy, it is safe and smart to be double sure about a choice. So be the person to help people make that choice.

If you are an expert movie critic, all you have to do is watch the latest releases, notice the details and give as many honest reviews as you can. 

If you are someone who is an expert in technology, then the best way for you to earn money through that knowledge is to research properly about the latest ongoing device releases and create a video giving out the best suggestions about it.

You can even generate tutorial videos about the same. These kinds of videos are attracting a lot of viewers in today’s technology-dependent modern era. 

If promoted properly, then you can also attract sponsors for your videos, which will make your work even more efficient and accurate. And thus you know the drill more viewers, more subscribers mean more profit.

Become An Online Teacher

Online platforms have become more prevalent in education. Everything you need to know about a topic can be found online.

Students prefer video lessons more for a better understanding of concepts.

If you are someone with that kind of teaching skills, then start a channel of your explaining different topics of your expertise to thousands of students. 

Your clarity in explanation will determine the number of viewers that you might get. You can work independently on your channel or apply to join one.

There are many channels on YouTube that appoint teachers for their videos.

Working with an ongoing chain might give you a head start and all the experience that you might need to work efficiently.

Have A Talent That You Want The World To See? Turn Your Hobby To A Profession With YouTube

Are you a singer?? an Artist? A Storyteller?? There are a lot of pastimes that can be turned into a professional path with just the perfect platform. Capture your talent in a video.

If you are an artist, then shoot your video, making a piece of art. A singer?? Sing all the best notes that you know and record your voice in a video. A storyteller?? 

Combine your words with exciting animations and tell your story to the world. Anything that you do that you think can catch people’s attention can be turned to a profession on YouTube.

All you have to do is work efficiently and gain as many likes, subscribers, and you are good to go.

These days, when you hear the word marketing, it will be in no doubt that all the possible digital platforms will come in your mind first.

This scenario is the same when you search for any marketing related online; all digital marketing strategies and channels show up.

However, many tend to forget that before the digital landscape clamor took over, many lean toward traditional marketing for their brand promotions and business growth.

Though there is no question that online tactics have overtaken the more traditional methods of promoting your business, offline marketing can still bring good numbers at the table and help improve your business bottom line.

While it is true that nothing beats digital marketing strategies when it comes to effectiveness and targeted reach, you can still lean on traditional marketing to widen your scope and improve brand awareness.

Traditional Marketing Definition

Traditional marketing definition is very easy, it also called offline marketing, traditional marketing refers to any promotional activity you do without the help of the internet.

It is carried out in offline platforms like television, billboard, radio ads, newspaper, SMS marketing, events, and many more.

Many companies, especially established enterprises, still utilize this type of advertising, and they have the right reason.

Traditional marketing is still very much alive, thriving, and even produces results these days.

Though many marketers assumed that traditional marketing would no longer matter, it did not happen.

Facts About Traditional Marketing:-

80% of people says they watch on television.

40% of people says they try a new business for the first time because of billboard advertising.

60% of people find news papers to be the most trustworthy type of marketing.

40% of people visit a brand’s website after receiving a promotional SMS.

Advantages of Traditional Marketing

Using traditional marketing to promote your brand or business still proves to be a practical move.

Though it may only rank second with digital marketing, incorporating traditional marketing still have numerous advantages.

•    Brand Recognition

As your ad placement plays on a television channel every day, or as people pass by your billboard every time they go to the grocery, they can develop a sense of familiarity with your brand.

This familiarity will lead them to recognize your brand, even with just your brand color or theme.

When this happens, you don’t need much effort to urge them to try your brand or a particular product that you offer.

•    Much Easier To Recall

Since you have already established familiarity with your customers through billboards, radio ads, or television placement, it will be easier to recall your brand.

If they need your service or if they want to purchase their product, they do not have to reach for their phone or connect to the internet to just look for you.

•    Reuse Of Marketing Materials

Another advantage of doing traditional marketing is how your potential customers deal with your offline marketing materials.

While it is a bit costly on your part than your digital marketing materials, you can maximize hard copies like flyers, pamphlets, posters, and brochures.

Customers can keep your advertising material and reuse it anytime they need even without connecting to the internet.

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The Future Of Traditional Marketing As Part Of Your Promotional Activities

1.    Use of Online Analytics For Your Traditional Approach

One of the essential benefits of digital marketing has given many marketers and business owners are the ability to get accurate demographics from your customers.

These analytics can help you come up with a more strategic approach and adjust your promotional strategy to your target audience.

The same goes with your traditional marketing activities. The use of analytics can be a great way to come with a more targeted approach without the need for the internet.

The significant amount of data you have will help you determine who your customers are, where they are located, their preferences, and their interests.

It can help you strengthen your offline marketing outreach by producing a more targeted billboard material or a television commercial that will capture your target market’s attention.

Since you have an idea who your possible customers are, your offline materials will be more specific to your potential customer’s preferences, making it more effective.

2.    Expand Your Different Market Segment Capture

Digital marketing is only as strong as it gets when an internet connection is available.

However, for places that do not have an efficient connection or for people who are not tech-savvy, online marketing approach struggles.

To ensure that you target all market segments, you can use traditional marketing strategies like fliers, brochures, or other print ads to target your potential audience.

It is also beneficial for your older audience like retirees who find the internet and digital platforms overwhelming.

They can be your valuable audience as they have more time at hand and resources to make a purchasing decision quickly.

3.    Omni-Channel or Cross-Channel Marketing

Studies show that despite the convenience of online shopping, not everyone strictly goes online shopping.

About 70% of consumers go from online platforms to a brick and mortar store passing through different sales funnel, either online or offline.

To make it a seamless experience for your target audience, you can create an Omnichannel or cross-channel strategy that can incorporate both digital and traditional marketing.

Omni-channel is one of the biggest trends this year and will continue to be in the future.

As your customers find you online, they can check your offering and place their initial order over the internet.

Once received, you can send them a text or place a call to confirm their order, which they can pick up in your brick and mortar store.

For your existing customers, you can create an exclusive discount and send a text m blast to all your customers that contain a link to your website or promo page.

Once they access the link, they can then place their order online, which they can pick up in store.

This cross-channel marketing is an essential part of your business as it can provide a positive experience to your clients.

4.    Aid To Make A Strong Digital Campaign

As more and more brands begin to lean toward digital marketing campaigns these days, the internet has become a massive arena for companies trying to outdo each other and stand out among the rest.

To make you distinct from competing brands, merge your digital marketing efforts with traditional marketing tactics.

A sample of these includes leveraging on television ads and create a connection to your uploaded videos on different video-sharing platforms.

You can make your promotional activity unique by integrating augmented reality with your flyers or brochure and developing an app that your target audience can download that will interact on a printed object on your hard copies.

Though this may sound a bit complicated and a bit expensive, if you do it right, you can be the talk of the town and rise above the competition.

Final Thoughts

Digital marketing is undeniably an essential part of your promotional activity.

However, you cannot disregard the potential of traditional marketing. It can still give you a considerable amount of positive results that can help your business survive. 

Marry different digital marketing tactics with traditional marketing strategies to get better results and reach your marketing objectives.

As a business owner or a professional, it might be nerve-racking for you to let someone do content marketing on your behalf at first.

Why is it nerve-racking? The answer is simple.

Allowing someone, typically a content or digital marketing agency, to handle the content creation part of your website through outsourcing and later putting it on your website carries the risk of poor quality content, low ranking on search engines, and legal proceedings if the posted content violates some patent or regulations.

Therefore, you should outsource the content work only, If you found some top quality content marketing firm or agency, which has a proven track record of delivering excellent work.

Generally, the top-quality content marketing firms are well-versed in writing stuff that will help your business grow in both online & offline space. This also saves you from wasting a lot of time and energy on the content creation part of your business. The time saved here can be put in doing awesome things that will keep your business running.

A top-quality digital or content marketing agency can deliver all kinds of content that you need to increase online traffic for your business website.

As the world of online marketing is proliferating, choosing a quality content marketing firm and content creation strategy is imperative for you to grow your online business.

Keeping this aspect in mind, here is a list of different types of content that can be handy for you to promote, advertise, and increase the online presence of your brand, business, product or service.

All Types of Content Marketing You Can Use To Promote Your Business

Social Media Marketing Posts

Ever since social media platforms have emerged in the tech space, they have taken the world by storm. People today love spending hours of time surfing text, audio, and video content. Hence, learning the nuances of social media marketing is essential for promoting your business via quality content. Nuances such posting time, analyzing what people like to see, etc. on social media platforms holds much importance while promoting your brand or business.

As there is a lot to learn in social media marketing, it makes plenty of sense that you outsource social media content marketing work to manage your different accounts & keep them running.

Blog Posts

If you are still unfamiliar with a blog and how it works to improve your online presence, you can think of it as a place where visitors of your site can interact with website creator and share their reviews, feedback or experiences about your website, products, brand or services.

Incorporating blogs onto your existing website is a great way to increase traffic towards your website. Posting relevant content with well-researched keyword also contributes to boosting your search engine ranking.

Keep a steady flow of blog posts, having a comment section for readers feedback, and answering all those audience queries are some other tricks that give more opportunities for your website to show up in top results in search engine queries.

A blog post is also a great place where can you promote your email newsletter, which you will learn in the next section.

Email Newsletters

An email newsletter is something that a website sends to its subscribers.

The email newsletters sent to website subscribers inform them about a particular brand or website’s upcoming product, services as well as the latest affairs of the industry which it belongs to.

As per the market research, by outsourcing the work of newsletter upkeep and design, most of the online newspapers have seen a 40% increase in their newsletter readership.

For instance, email newsletters have also helped lifestyle magazines like Garden & Gun to boost their annual revenue greatly by the effective and thoughtful placing of ads in a well-structured newsletter.

Now that you have ample knowledge regarding different kinds of marketing content, you can potentially outsource content marketing work to figure out what makes content successful.

Successful Content Marketing Strategy

Keyword Search

Writing content for your website with targeted keywords is a great way to boost your online visibility on search engines. Including target keywords or popular phrases in your website content gives you an idea about what people are actually searching for and how they want this information to be presented when they find it.

Well, choosing keywords for the website in an often a tricky part, but as a rule of thumb, you should always include or choose keywords that best align with the business of your company.

Identify keywords related to your business that can bring more traffic to your website. Following this path will further lead you to uncover additional keywords that can help you while improving your search engine rankings.

A lot of online communication would be required in content outsourcing- get ready.

How to Achieve Success in Content Marketing?

Here are some of the content marketing strategies that you follow for finishing up your day-to-day content-related work:

Content Collaboration

Collaborating or working with others is a great way to work to figure out new working ideas or look at things from a different angle, which you have never thought before in the past. Once you partner with other people in a project, the possibilities of achieving great results are endless.

Content outsourcing is also one such work area where you collaborate with other people to get your work done. There is a high possibility that you won’t meet the person when they are writing content for you or when you are editing their written content. So, what you need in that particular scenario is some kind of collaborating method of connecting remotely without sending lengthy emails back and forth.

Hence, while outsourcing content work, you can use online content collaboration tools like Dropbox (cloud-based file or project sharing software/tool), Google Docs, etc. to collaborate with the outsourcing partner. With the annotation feature of Dropbox, you can manage all your content work at one place, depending upon the device you choose to work-app or website.

Dropbox also lets you highlight written text or annotate a file, share notes with other project members, send or receive messages, and praise your content creators for their excellent work by highlighting text written by them.

Cloud Storage

While outsourcing your content, you should always try to work on cloud-based file sharing/storage tool or software that allows you to send and receive large files, collaborate with others, and work parallely on the same project.

If all your content work is safely stored in the cloud, you can do the above tasks easily and get the best results.

Sending lengthy files via email is not at all a fresh option in today’ digital age to make your content outsourcing work successful. It takes a long time to send, receive, and open huge files through email.

On the other side, using cloud storage tools or software, you don’t have to worry about sending or receiving large files over email and opening them.

You can easily upload all your files to the cloud storage available on tools like Dropbox, and then easily send/share those files with any of your project partners by creating a sharing link.

Final Words…

Now that you have learned about all different content types and online marketing techniques, you should choose your content outsourcing partner carefully to get top results with zero compromises in content quality. Voila..!!!

As the number of people using the internet for finding and availing different kinds of services is increasing, so is the demand for web development, app development and internet marketing services.

However, not everyone, especially small businesses and startups, can afford to maintain an in-house team of full-time developers and marketers. This is where Outsourcing services can help.

What is outsourcing?

Outsourcing has emerged as an alternative to in-house hiring, where a company hires another expert service provider for a job rather than hiring and managing an in-house team for the same.

The usual benefits of IT outsourcing include better quality services, cost-cutting in staff hiring, salary and resourced, effective management and more time to focus on your core business activities.

The demand for excellent outsourcing providers in web development, marketing, app development and related industries is constantly rising, as companies adapt to a more efficient work mechanism.

Choosing an outsourcing company

In order to leverage most of the benefits of IT outsourcing, companies must try and find a good and reliable firm for their outsourcing needs.

There are a number of parameters that one can consider while choosing an outsourcing provider:

1. Technology level
2. Core competency
3. Service/work quality
4. Cost
5. Clients and projects analysis
6. Company reviews on Clutch.co and Goodfirms
7. Work history & experience
8. Expertise in a particular industry (web development/ marketing/ app development)

Based on these criteria, we have listed here some of the top IT outsourcing companies that you can choose from.

Top IT outsourcing companies in the world

1. SAG IPL

SAG IPL is, without dispute, the number one agency to outsource different kinds of IT services and projects. They have a strong team of 300+ professionals, consisting of web developers, software developers, mobile app developers, internet marketers, content writers, and more. Therefore, you can outsource virtually any type of IT project to them and be assured of high-quality services. Also, if you are looking to outsource full-time resources, including human and otherwise, SAG IPL is the best choice.

2. ARIES INFOTEK

Aries Infotek is another of the popular companies to which you can outsource different kinds of IT services. Their specialities include web development, SEO, data entry, accounting and other related services. Being an IT company, they are also engaged in many other local services including visa migration, business start up in worldwide, virtual office setup, etc.

Whether you are looking to outsource your business operations to a low-cost service provider, Aries infotek can help.

3. Computan

Computan is a web development company which is mainly involved in outsourcing back-end development teams to marketers and companies worldwide. They have been in business for many years now and have worked with multiple clients in diverse industries. If you are someone in need of an expert technical team, including web developers, designers, etc. to get your website developed, optimized and/or launched, Computan would be the right choice.

4. Coin Ideology

This is a digital marketing Outsourcing company that primarily deals in SEO reselling means they manage SEO clients on behalf of other companies who have limited expertise in the field. Some of the SEO related services they provide include link building, web design/development, search engine marketing, social media marketing, content writing, etc. Having worked with hundreds of clients including many SEO agencies, they are one of the best solutions for outsourcing your SEO related needs.

5. ITS Consulting Inc.

ITS Consulting Inc. is a complete tech solutions company, to which you can outsource different kinds of projects in various industries such as website design, hosting & management, help desk support, IT consulting, application development, training and more. If you choose to hire the services of ITS, they will work as your company’s technology back-end, providing high-end technical support and services to your team. So, if you are in search of a reliable company to outsource Managed IT services from, search no further.

6. MSPAssist

MSPAssist is a renowned provider of backend support services to MSP (Managed Service Provider) businesses. An MSP company that provides managed services such as managed hosting, etc. to their clients may sometimes need to outsource technical support from an outside agency due to limited manpower and technical abilities. This is where MSPAssist comes in. The company provides round-the-clock technical assistance services, including infrastructure management, network operations center, IT helpdesk, and RMM development, to MSP businesses.

The article covers the best outsourcing companies in different IT sectors, providing outsourcing services to clients worldwide.