Top 19 AI Video Generator Tools for Marketing [Features & Prices]

Video marketing has become an essential tool for businesses looking to engage with their audience and convey their message effectively. However, creating high-quality videos can be time-consuming and resource-intensive.

This is where AI video generator tools come into play, offering a revolutionary way to generate videos with minimal effort. In this blog post, we’ll explore 19 different AI video generator platforms, their features, and how you can leverage them in your next video marketing campaign.

Studies show that videos are more engaging than other forms of content, with consumers spending 100% more time on pages with videos compared to those without. AI is changing the way videos are produced, with an increasing number of video production tools using AI to automate the video creation process and improve the overall quality of the final product.

Here are the top 19 AI software to generate video with their features and cost:

Animoto

Animoto is an AI video generator tool that uses a drag-and-drop interface to create videos. It has a library of stock photos and videos, and users can also upload their own media. Features include automatic video creation, customizable text and graphics, and music library.

Features: Animoto offers AI-driven video creation tools with customizable templates and music options.

Price: Animoto’s pricing starts at $15 per month.

Best Use: Use Animoto to craft shareable videos for social media that showcase your brand’s personality and values.

Magisto

Magisto uses AI to analyze users’ photos and videos, and automatically creates a polished video with music, effects, and transitions. Features include automatic video creation, music library, and the ability to add text and logos.

Features: Magisto uses AI to analyze your footage and create compelling videos by automatically selecting the best moments and adding music and effects.

Price: Magisto’s pricing starts at $4.99 per month.

Best Use: Transform raw footage into engaging videos, such as event highlights or behind-the-scenes glimpses, with Magisto’s automated editing.

Pictory

Features: Pictory provides a user-friendly interface that allows you to create stunning videos by simply inputting your script and choosing a style. It offers a variety of customization options, including voiceovers, animations, and music.

Price: Pictory offers a subscription model starting at $29 per month.

Best Use: Pictory is great for creating explainer videos and product demos, enabling you to quickly create engaging content that explains your products or services to your audience.

Synthesia

Features: Synthesia specializes in creating AI-powered personalized videos. It can turn text into lifelike videos using various characters and languages.

Price: Synthesia’s pricing varies based on usage and customization. Contact them for a custom quote.

Best Use: Synthesia is ideal for crafting personalized video messages, such as personalized greetings or customer onboarding videos.

HeyGen

Features: HeyGen offers a simple yet effective way to create videos from text inputs. It has a range of templates and animations to choose from.

Price: HeyGen’s pricing starts at $25 per month.

Best Use: Use HeyGen to create attention-grabbing social media videos or short ads that convey your message succinctly.

Deepbrain AI

Features: Deepbrain AI focuses on transforming text into engaging videos. It offers multiple languages, voice options, and styles to suit your brand.

Price: Deepbrain AI’s pricing details can be obtained by contacting their sales team.

Best Use: Create educational videos or informational content using Deepbrain AI’s capabilities to explain complex topics effectively.

Synthesys

Features: Synthesys specializes in lifelike text-to-speech conversion, offering a wide range of voices. It also provides video creation tools to enhance the visuals of your videos.

Price: Synthesys offers pricing plans starting at $67 for a one-time purchase.

Best Use: Use Synthesys to create narrated videos for tutorials, e-learning content, or storytelling that captivates your audience.

InVideo

Features: InVideo is a comprehensive video creation platform with AI-powered features for video editing, text-to-speech, and more.

Price: InVideo offers plans starting at $20 per month.

Best Use: Leverage InVideo’s versatility to create a variety of marketing videos, from promotional ads to social media content.

Veed.io

Features: Veed.io is a user-friendly platform offering AI-driven video editing, captioning, and subtitling tools.

Price: Veed.io’s pricing starts at $20 per month.

Best Use: Enhance your video content by adding captions, subtitles, and engaging visual effects using Veed.io.

Elai.io

Features: Elai.io focuses on transforming audio content into engaging video visuals using AI.

Price: Elai.io’s pricing details can be obtained by contacting their sales team.

Best Use: Convert podcast episodes or audio recordings into visually appealing videos for wider engagement using Elai.io.

Colossyan

Features: Colossyan offers AI-generated video content for various niches, including business, education, and entertainment.

Price: Colossyan’s pricing varies based on the complexity of the project. Contact them for detailed pricing information.

Best Use: Use Colossyan to create videos that require specific industry-related visuals and concepts to resonate with your target audience.

Wave Video

Features: Wave Video offers AI-powered video editing, social media integration, and access to a library of stock footage.

Price: Wave Video’s pricing starts at $39 per month.

Best Use: Use Wave Video’s stock footage and AI enhancements to create attention-grabbing social media videos.

Flexclip

Flexclip is an AI video generator tool that uses a drag-and-drop interface to create videos. It has a library of stock photos and videos, and users can also upload their own media. Features include automatic video creation, music library, and the ability to add text and graphics.

Features: FlexClip is an all-in-one video creation platform with AI-powered tools for video editing, adding animations, and more.

Price: FlexClip offers a free plan along with premium plans starting at $4.99 per month.

Best Use: Create polished marketing videos quickly by utilizing FlexClip’s user-friendly interface and AI-enhanced editing features.

Lumen5

Features: Lumen5 focuses on turning articles and blog posts into engaging video content. Its AI-driven technology automatically matches your content with relevant visuals.

Price: Lumen5 offers plans starting at $29 per month.

Best Use: Convert your blog posts or articles into captivating video summaries that can be shared on social media to reach a wider audience.

Rocketium

Features: Rocketium offers AI-powered video creation with a wide range of templates and customization options, including voiceovers and music.

Price: Rocketium’s pricing starts at $49 per month.

Best Use: Create dynamic video ads or promotional content by combining Rocketium’s AI features with your branding elements.

Promo.com

Features: Promo.com provides AI-driven video templates and editing tools tailored for marketing purposes.

Price: Promo.com offers plans starting at $49 per month.

Best Use: Utilize Promo.com to create polished video ads that highlight your products, services, or special offers.

Renderforest

Features: Renderforest offers a suite of AI-powered tools for video creation, animation, and logo design.

Price: Renderforest offers a free plan with premium plans starting at $6.99 per month.

Best Use: Craft captivating intros, outros, and animated logos using Renderforest’s AI capabilities to enhance your brand identity.

Magisto

Features: Magisto uses AI to analyze your footage and create compelling videos by automatically selecting the best moments and adding music and effects.

Price: Magisto’s pricing starts at $4.99 per month.

Best Use: Transform raw footage into engaging videos, such as event highlights or behind-the-scenes glimpses, with Magisto’s automated editing.

Typito

Features: Typito provides AI-enhanced video editing tools with features like text animations, transitions, and overlays.

Price: Typito’s pricing starts at $25 per month.

Best Use: Elevate your video content with engaging text overlays, animations, and transitions using Typito’s AI features.

Clipchamp

Features: Clipchamp offers AI-powered video editing, compression, and conversion tools for businesses.

Price: Clipchamp’s pricing starts at $9 per month.

Best Use: Optimize your video content for different platforms by utilizing Clipchamp’s compression and conversion tools to ensure seamless playback.

Canva

Canva is an AI video generator tool that allows users to create videos by selecting from a variety of templates and adding their own photos and videos. Features include automatic video creation, music library, and the ability to add text and graphics.

Features: Canva stands out with its intuitive interface, offering an extensive library of video templates, stock footage, animations, and text styles. You can easily customize elements, add animations, text overlays, and even incorporate music and sound effects. Collaborate seamlessly with team members and share your creations effortlessly.

Price: Canva offers a free plan with impressive features. For advanced options, Canva Pro comes at a reasonable monthly fee, unlocking additional tools, assets, and team collaboration features.

Best Use: Canva shines in various scenarios:

• Social Media Engagement: Craft eye-catching videos for platforms like Instagram, Facebook, and Twitter.
• Video Ads: Create compelling ads with animations, text overlays, and brand-specific visuals.
• Educational Content: Simplify complex concepts with animations and text overlays in tutorials.
• Brand Introductions: Develop brand awareness with videos that introduce your brand, team, and values.

8 Pros and Cons of AI Video Generators Tools

AI video generators have transformed the landscape of content creation, offering efficient ways to produce engaging videos for various purposes. However, like any technology, they come with both advantages and limitations. Let’s explore the pros and cons of using AI video generators in your marketing campaigns.

Pros:

1. Time-Efficient: AI video generators can produce videos quickly, saving you a significant amount of time compared to traditional video creation methods.
2. Cost-Effective: Creating videos through AI generators can be more affordable than hiring professional videographers and editors.
3. Ease of Use: Many AI video generators have user-friendly interfaces with drag-and-drop features, making them accessible to individuals with varying levels of technical expertise.
4. Consistency: AI ensures consistency in style, tone, and visual elements across multiple videos, maintaining brand identity and messaging coherence.
5. Scale: AI generators can easily scale up production to create a high volume of videos, which is advantageous for marketing campaigns with diverse content needs.
6. Variety of Styles: AI platforms offer a range of video styles, animations, and effects, allowing you to experiment with different looks for your videos.
7. Personalization: Some AI generators offer personalization options, enabling you to create customized video messages for individual customers.
8. Rapid Iteration: AI video generators enable quick iterations and adjustments, allowing you to fine-tune videos based on feedback and performance.

Cons:

1. Limited Creativity: While AI can generate videos efficiently, it may lack the creative insights and artistic nuances that human creators bring to the table.
2. Generic Output: Some AI generators might produce generic or formulaic videos that lack a unique touch, potentially diminishing your brand’s distinctiveness.
3. Learning Curve: While user-friendly, AI platforms still require some learning to make the most of their features and customization options.
4. Quality Variability: Not all AI generators produce the same level of quality. Output quality can vary based on the platform’s algorithms and capabilities.
5. Overdependence on Templates: Relying solely on templates from AI generators might limit your ability to create truly innovative and standout videos.
6. Loss of Human Touch: AI-generated videos can lack the human touch, emotional connection, and storytelling finesse that human creators excel at.
7. Complex Concepts: Explaining complex or nuanced topics might be challenging for AI generators, as they might struggle to convey intricate information effectively.
8. Cost of Learning: While cost-effective in terms of production, there might be a learning curve associated with understanding how to use AI platforms effectively.

AI video generators offer an array of benefits, including time and cost savings, scalability, and consistency. However, they also have limitations, particularly in terms of creativity and the human touch. As with any tool, the key is to strike a balance. Utilize AI generators to streamline your video production process, but also consider combining their efficiency with the creative insights and storytelling abilities of human creators. By understanding the pros and cons, you can make informed decisions on when and how to leverage AI video generators in your marketing campaigns.

Why AI Video Creation Tools Are Useful for Marketing

The above AI video generator tools are useful for marketing because they provide an efficient and cost-effective way to create professional-looking videos for various marketing purposes. Here are some specific reasons why these tools can be valuable for marketing:

Time-saving

With AI video generator tools, creating videos is much quicker and easier compared to traditional video production methods. This can be especially important for marketers who need to produce a high volume of videos in a short period of time.

Cost-effective

These tools are often more affordable than hiring a professional video production company, and they provide access to a range of features and resources that would otherwise be unavailable or expensive.

Customization

Many of these tools allow for customization of the videos through the use of templates, music, and the ability to add text and graphics. This allows marketers to create videos that are tailored to their brand and messaging.

Reach and engagement

Videos are a highly effective way to reach and engage with audiences. With the rise of social media and video sharing platforms, marketers can use AI video generator tools to create videos that can be easily shared and spread across multiple channels.

Data and analytics

Many of these tools provide data and analytics that help marketers understand the performance of their videos, and make informed decisions about future video production.

Overall, AI video generator tools can help marketers produce high-quality videos more quickly, efficiently, and cost-effectively, and reach and engage with their target audiences in new and innovative ways.

Conclusion

In conclusion, AI video generator tools offer a variety of features and resources that can be valuable for marketing purposes. These tools provide an efficient and cost-effective way to create professional-looking videos, and offer customization options that allow marketers to tailor videos to their brand and messaging.

Additionally, the reach and engagement potential of videos, combined with data and analytics, make AI video generator tools a powerful tool for marketers looking to reach and engage with their target audiences. By taking advantage of these tools, marketers can save time, money, and effort while still producing high-quality videos that help achieve their marketing goals.